Matthew McConaughey Sets New Year Beat for Lincoln Navigator

Randall Reed’s Planet Lincoln is ringing in the New Year to a new beat you’ll find in Matthew McConaughey’s new Lincoln Navigator commercial. The longtime Lincoln collaborator showcases the impressive, commanding presence of the full-size luxury SUV.

“Perfect Rhythm,” the first of two spots starring McConaughey and the 2018 Navigator, combines dramatic visuals and eclectic music to drive home the message that the all-new Navigator is a powerful, capable vehicle that elevates travel to a new level of comfort and style.

Perfect Rhythm” premieres Dec. 28 with a 60-second spot on Lincoln’s Twitter and YouTube channels and will then air during the Jan. 1 College Football Playoff as a TV ad. A second spot will air later in the month.

 

“Perfect rhythm refers to the feeling you get in those situations when everything comes together,” said John Emmert, group marketing manager, The Lincoln Motor Company. “This is our most spacious, refined and capable Navigator ever, combining modern luxury with advanced technology that elevates every passenger’s experience.”

The catchy commercial was shot in the Pacific Northwest by noted cinematographer Wally Pfister, who also filmed the “That’s Continental” campaign, and produced by Hudson Rouge. It opens with a distant shot of the Navigator driven by McConaughey, who pulls up to a railroad crossing and stops – although no train is in sight.

He soon becomes both the conductor and lead musician of an impromptu concert.

“This piece is all about energy,” said Emmert. “You see Matthew in control. He starts a rhythm and it builds, and he becomes the master of his experience. We’ve overlaid a complex sound design as a freight train enters the scene and rumbles by. There’s this wonderful crescendo of light and sound that builds and then ends as suddenly as it begins.”

The mood of the piece is a perfect complement to the Navigator, he said. The spot’s high energy captures the capability of the most powerful vehicle in the Lincoln portfolio.

The exterior shots in the ad showcase the Navigator’s signature front grille, while the interior shots highlight the spacious cabin and its serene, horizontal styling.

“Short-form art requires doing a lot in a very short amount of time,” Emmert said. “That’s especially true if you want to convey something emotional, which is the core of our brand. Matthew can communicate so much, so fast, it’s amazing.”

To see how amazing the 2018 Lincoln Navigator is, visit Planet Lincoln in Spring, Texas (serving Houston, The Woodlands, Aldine, Cypress, Conroe) on I-45 near the Loretta exit. Log on anytime to www.PlanetLincoln.com.

 

 

Lincoln’s Head-Up Display Biggest, Brightest in Class

Customers who visit Randall Reed’s Planet Lincoln in Spring, Texas not only want a quality and luxurious vehicle, they want the latest technology to make their drive one of ease and enjoyment.

Lincoln’s all-new head-up display provides superior visibility for drivers of its all-new Lincoln Navigator and Lincoln Continental. This advanced technology underpinning the clearest and brightest head-up display from any automaker allows drivers to keep their eyes on the road as well as their hands on the wheel. It works to ensure each and every journey is effortless.

The design ingenuity makes for a customizable display that complements the digital cluster – incorporating the same groundbreaking digital light processing technology used in movie theaters.

From the beginning, creating a harmonious driving environment was a blended effort by Ford’s user experience, design studio and engineering groups. The teams worked to design a state-of-the-art system that puts information drivers want and need most front and center – from navigation prompts to incoming call alerts. It serves to assist rather than distract, offering information in an immediate yet unobtrusive manner.

“There’s a lot of physics involved in this system,” said Anthony King, development lead on Lincoln’s all-new head-up display. “But for our clients, it just comes down to the most client-focused usability.”

This means an incredibly sharp and clear head-up display, visible even in the harshest sunlight and through polarized sunglasses. The technology works on a tiny chip that contains 400,000 sturdy mirrors, each with a pixel refresh rate of up to 5,000 hertz operating in synchronized movement to control the system’s optics. In full color, this cutting-edge display appears to actually float just above the vehicle’s hood

“A typical head-up display duplicates information displayed on the cluster,” said King. “But this display makes for a unique and easy-to-use experience for our clients. This eminently visible head-up display and the instrument cluster serve to complement each other to ensure Lincoln clients look forward to every time behind the wheel.”

Lincoln designers emphasized a reduction of screen clutter and focused on the timing and size of the information displayed. Chosen information is displayed only when it’s relevant, and as its importance increases, the physical placement and size of the information presented becomes more prominent. So while current speed and speed limit, as well as time and range are displayed consistently at the lower edge of the screen, should the driver receive a call or a navigation prompt is needed, this information is displayed clearly and brightly with greater prominence.

“What we’ve developed is a leap in the quality and design of head-up display systems,” said King. “You won’t really appreciate all it can do until you get behind the wheel to experience it.”

When you’re ready to take a Lincoln Navigator or Lincoln Continental for a spin, take the drive on I-45 to the Loretta exit to Planet Lincoln in Spring (serving Houston, The Woodlands, Conroe, Aldine, Cypress). Shop online anytime at www.PlanetLincoln.com.

Lincoln Continental Earns IIHS Top Safety Pick+ Award

It comes as no surprise to our team at Randall Reed’s Planet Lincoln in Spring, Texas (serving The Woodlands, Cypress, Aldine, Conroe, Houston) that the all-new Lincoln Continental’s earned a top safety pick award.

The luxury sedan, available Pre-Collision Assist with Pedestrian Detection system, garnered the highest award from the Insurance Institute for Highway Safety (IIHS) due to its available crash prevention system, along with the good rating achieved on crash tests and its optional adaptive LED headlamps.

The Lincoln Continental (with Pre-Collision Assist with Pedestrian Detection) avoided collisions in track tests at 12 mph and 25 mph. The system’s forward collision warning component also meets National Highway Traffic Safety Administration criteria.

The car’s available adaptive LED headlamps earned a good rating, providing ample lighting on a straightaway and on most curves. The headlamps use high-beam assist, a feature that automatically switches between high beams and low beams, depending on the presence of other vehicles.

Vehicles qualify for a Top Safety Pick+ if they have good ratings in five crashworthiness tests – small overlap front, moderate overlap front, side, roof strength and head restraints – plus an available front crash prevention system that earns a superior or advanced rating, and good or acceptable headlights. The Lincoln Continental delivered on all aspects. For more information, please visit http://www.iihs.org/iihs/news.

Planet Lincoln Supports “We See Moms Shop for A Cause”

planet loRandall Reed’s Planet Lincoln is the proud to be part of and help support great causes in our community, especially charities that help our children.

Planet Lincoln is sponsor wonderful event taking place Saturday, May 20th called We See Moms Shop for A Cause at Charming Charlie in the Woodlands, TX.

You’re invited to stop by and sign up for the  We See Abilities Ambassador Program. You can  help make dreams come true for our special warriors and angels.

While you’re there, enter to win “A Date Night With Lincoln”. It comes with an exclusive weekend test drive of a new Lincoln, full tank of gas and a $100 Visa Gift Card. 

To learn more about Planet Lincoln in Spring on I-45 (serving The Woodlands, greater Houston, Conroe, Aldine, Cypress), please visit www.PlanetLincoln.com.

Planet Lincoln Supports Tournament for WMOM

golf tournament the woodlandsRandall Reed’s Planet Lincoln proudly sponsored The Woodlands Mothers of Multiples 10th Annual Golf Tournament.

The Woodlands Mothers of Multiples is a non-profit, non-political, and non-discriminatory organization. The group provides mothers of multiple birth children the opportunity of meeting with others who share their interests, and through planned programs assist each other by offering help, encouragement, suggestions, and ideas whenever possible.

WMOM was founded in 1995 with about 15 charter members. They are the local chapter of The Multiples of America and the Texas Mothers of Multiples (TMOM). Our membership now consists of approximately 190 families who live in the Harris, Walker, and Montgomery Counties. Areas include The Woodlands, Houston, Cleveland, Conroe, Magnolia, Montgomery, New Waverly, Spring, Tomball, Humble, Cypress, Huntsville, Atascocita, and Willis.

These mothers are dedicated to building a support network to aid the parents of multiple birth children in meeting the unique challenges and joys of parenting twins, triplets, and more.

Planet Lincoln in Spring on I-45 enjoys supporting our community. To learn more about our Houston-area dealership, please visit www.PlanetLincoln.com.

Planet Lincoln, The Woodlands Rotarians work with STOP HUNGER NOW

stop hunger nowPlanet Lincoln in Spring enjoyed working with Rotary Club of The Woodlands. The weekly meeting did was a bit different.  The Woodland Rotarians came together and gave their time to support the organization STOP HUNGER NOW.  Together, we packaged meals through a fun, hands-on assembly line process.  When it was all said and done, nearly 10,000 meals had been assembled.

Each dehydrated meal is highly nutritious and comprises of rice, soy, vegetables, flavoring and essential vitamins and minerals.  Each care package provides a reasonable serving for six and can be transport, stored and distributed to those in need.

STOP HUNGER NOW has been a significant contributor in both U.S. and international disaster response efforts. The charity has provided over 5 million meals and 400 tons of aid to support the victims of the Haiti earthquake in 2010 and nearly 200,000 meals to victims of Hurricane Sandy in 2012.

It was a wonderful day for the Rotary Club of The Woodlands!  It is an honor for Planet Lincoln on SB I-45 to be part of this club and support its efforts in our community.

To learn more about STOP HUNGER NOW visit www.stophungernow.org. To learn more about Planet Lincoln, visit www.PlanetLincoln.com.

Planet Lincoln Supports YMCA Dragon Boat Team

This past weekend, the YMCA hosted their annual Dragon Boat Team Challenge at Northshore Park in The Woodlands.  Each year, the event raises over $100,000 to benefit the community’s youth and families that are in need! dragon boat 2015
Randall Reed’s planet Lincoln and Planet Ford are proud to have participated in this challenge, which is been a longstanding tradition for the Rotary Club of The Woodlands.
 
The Dragon Boat Team Challenge includes goes beyond just boat racing. Teams also had the opportunity to compete in human foosball, dodgeball, sumo soccer, brainteasers, and lots of other challenging activities. 
Many wonderful businesses and churches from all over our community entered a team to compete.  This years teams consisted of church youth groups and high school students: Interfaith, College Park Interact, John Cooper Interact and The Woodlands HS Interact to name a few. 
It was great fun and our Planet team looks forward to being part of this great event next year! To learn more about Planet Lincoln, we invite you to visit www.PlanetLincoln.com

Planet Lincoln Driven To Give Raises Over $5K for Charity

Planet Lincoln team with Ryan Evans, President & Founder of Texas Music Throwdown

Planet Lincoln team with Ryan Evans, President & Founder of Texas Music Throwdown

Planet Lincoln in Spring, Texas and Lincoln Motor Co. are “Driven to Give” to our amazing Houston-area communities.  On March 21st, Texas Music Throwdown hosted its annual concert in The Woodlands event to benefit Heroes on the Water, a non-profit organization dedicated to offering water rehabilitation to wounded veterans.

Despite all of the rain, Texas Music Throwdown raised $45,000. In the past five years, the charity has donated $145,000 to Heroes on the Water!
During the event, Planet Lincoln hosted a Lincoln Driven To Give event to help Texas Music Throwdown raise even more funds for Heroes on the Water.  The Lincoln dealership’s test drive paid $20 for each eligible test drive taken during the event.

You all helped raise a lot of money by simply taking your time to take our luxurious Lincoln cars and SUVs for a joy ride. The official count of test drives was 288 so that equates to $5,760 for Heroes on the Water.

A big thanks to all of Planet Lincoln’s employees and Sam Houston’s Bearkats All Paws In for coming out in the rain to support our wounded veterans and make our event a huge success!

To learn more about Planet Lincoln, we invite you to take the short drive on I-45 to the Louetta exit to our all-new location next door to Planet Ford in Spring.  You can peruse our inventory online anytime at www.PlanetLincoln.com.

Pictured below is our Lincoln Team with Ryan Evans, President & Founder of Texas Music Throwdown.

Lincoln Makes MSN Auto’s ’15 Most Beautiful’ List

There are many gorgeous cars on the road. Lincoln makes a number of them. That is nothing new and MSN Autos agree in a recent article called: 15 most beautiful American cars of all time. So, guess what brand had multiple cars to make the list? Yes, that’s right… LINCOLN.Screen Shot 2014-05-27 at 7.21.02 PM

According to the author, Kirk Bell, “there’s a big difference between a pretty car and a timeless design that transcends mere automotive beauty to be considered a work of art.” With that in mind, MSN Autos combed through history to identify the 15 of the most beautiful American vehicles. Screen Shot 2014-05-27 at 7.21.32 PM

Only one 21st-century car made their list. “We wanted to include newer cars as well, but cars of the past few decades didn’t measure up, and today’s cars have yet to pass the test of time,” Bell wrote.Screen Shot 2014-05-27 at 7.21.53 PMPlanet Lincoln invites you to come in and seeing the beauty that lives on in each and every vehicle from the all-new MKZ, MKZ and MKX and Navigator. We invite you to take the short drive on I-45 to our Lincoln dealership in Spring (serving Houston, The Woodlands, Cypress, Aldine and Conroe). Visit online anytime at www.PlanetLincoln.com.

Lincoln MKX Concept Revealed at Auto China 2014

Planet Lincoln Houston

The Lincoln Motor Company today unveiled the MKX Concept at Auto China 2014 in Beijing.

The team at Randall Reed’s Planet Lincoln was watching for this unveiling from the Lincoln Motor Co. during Auto China 2014. Lincoln revealed the Lincoln MKX Concept. MKX Concept hints at a global SUV that will become the third of four all-new Lincoln vehicles due by 2016. It is designed to capture the attention of consumers worldwide.

It features well-balanced proportions that are accented by wide shoulders, a sleek, sloping roofline and 21-inch wheels create a gracefully, yet lean presence.

“Great emphasis was put on the proportions of this concept vehicle,” said Andrea Di Buduo, exterior design manager of the Lincoln MKX Concept. “It’s a very emotional, athletic design. Its horizontal lines and defined undercuts are gracefully integrated and very sophisticated, yet convey a powerful and dynamic presence.”

LincolnMKXConcept_03_HRLED headlamps with strips of dynamic LED signature lighting, which light up sequentially as part of Lincoln’s updated approach detection are the cornerstones of a reimagined Lincoln split-wing grille

Projections call for continued growth of the premium midsize utility segment worldwide through 2018.

You can see the entire Lincoln lineup today at Randall Reed’s Planet Lincoln in Spring (serving Houston, The Woodlands, Aldine, Conroe). Visit us online at www.PlanetLincoln.com.