Lincoln Navigates Through Stars & Road Condition Drive Modes

At Randall Reed’s Planet Lincoln in Spring, TX, we enjoy showcasing beautifully luxurious vehicle that offer the latest in technology to ensure a first-class journey.  Now, the designers at The Lincoln Motor Company have added another out-of-this world touch to a Lincoln owner’s driving experience.

The Lincoln team studied snowflakes and star placement, clouds and constellations. They have researched everything that is atmospheric to create stunning graphics for the all-new Navigator’s Lincoln drive modes technology.

Meanwhile, Lincoln engineers were targeting sight, sound, touch and feel through Navigator’s steering, suspension, powertrain and torque delivery to tailor its ride and handling for every weather condition ensuring clients experience an effortless and enjoyable drive.

Working together, Lincoln’s design and engineering groups created elegant, intuitive technology that showcases both great beauty and capability.

Drivers can select information from six consumer-friendly modes. Each are controlled by a knob that is easily accessed at the vehicle’s center console.

Three drive modes are terrain and weather related:

  • Deep conditions, for snow, extremely muddy or sandy environments
  • Slippery, for wet or icy conditions
  • Slow climb, for steep terrain

The other three are based on the  a driver desires:

  • Normal, for an effortless, balanced ride
  • Conserve, for efficient driving
  • Excite, for a responsive, engaging ride

The information shown in the cluster changes depending on what mode the client selects. The most relevant information is always present for the driver.

For example, in normal mode a speedometer is present, while in the conserve setting, the speedometer is combined with fuel economy information. “The beauty of these drive modes is they’re intuitive and easy to use,” said Andrew Kernahan, chief engineer, The Lincoln Motor Company. “You don’t have to know how each drive mode is developed, or adjust suspension settings or powertrain mapping. You just have to turn the dial, and the behavior of the vehicle is modified to fit the conditions or desired experience.”

Designed around the theme “Navigation through the Stars,” each drive mode is showcased through intricately detailed graphics while communicating capability. The graphics are displayed only briefly on the cluster so as not to distract, but to assure clients the mode is adjusted correctly.

“As a reference in our research, we looked at everything ­ nebula, Northern Lights and various atmospheric types of conditions,” said Craig Sandvig, digital experience design manager, The Lincoln Motor Company. “We wanted to pay homage to the Earth.”

Sandvig, who began working in digital design six years ago, believes the modes offer a perfect example of digital clusters – intricate globe-shaped artwork showcased with just the push of a button. Getting to that point, however, took several trial runs.

“We worked with hundreds and hundreds of different globes, studying everything from where each cloud would come in and how it would separate from the atmosphere,” he said. “It’s an artistic effect that’s been brought into everything.”

Subtlety was key in creating a luxury feel for each mode, and that’s highlighted throughout the detailing – down to the reflections on each globe. For example, the image in excite mode, representing sporty driving, shows taillights moving in the night to illustrate the thrill of the drive. The look and feel of excite mode exudes a dimensionality that makes clients feel like they’re driving inside the graphic image itself.

For both deep conditions and slippery modes, the team studied placement for each individual snowflake. Deep conditions demonstrates a tire spinning in deep snow, while slippery uses snowflakes and reflections with complex detail down to the lines in the roadway – creating the look and feel of an icy drive.

“It’s amazing to see how much went into the development of slippery mode – we wanted to show the snowflakes going from the front of the globe to the back,” said Sandvig. “We went through several trials for this mode to make sure clients could see the road, so we included dashed lines with certain reflections to give that icy road feel.”

Sandvig said moving into the digital space has allowed the team to create much more detailed imagery for clients, providing technology that’s easy to understand and use.

“The digital space allows us to change and animate things that are not possible within the physical world,” he said. “We were able to create anything we wanted – the modes aren’t required to be static – and we feel that it’s much more rewarding to our clients.”

Ready to navigate in a whole new way? Our team at Planet Lincoln (serving Spring, The Woodlands, Aldine, Cypress, Conroe and greater Houston) is here to assist all of your luxury car and SUV needs. Take the drive on I-45 off the Loetta exit or shop online anytime at www.PlanetLincoln.com.

Lincoln Navigator Named North American Truck of the Year

All-New 2018 Lincoln Navigator Named North American Truck of the Year by panel of US and Canadian automotive journalists.

Randall Reed’s Planet Lincoln is please to announce that the all-new Lincoln Navigator has been named North American Truck of the Year. This is the first time a Lincoln vehicle has captured this prestigious honor, which has been an award for 24 years.

The 2018 Lincoln Navigator has taking this honors over the Chevrolet Colorado ZR2 as well as all-new Ford Expedition to win the award presented January 15th at the 2018 North American International Auto Show.

“Lincoln is honored to be named the best among such a strong field of competitors,” said Kumar Galhotra, president, The Lincoln Motor Company. “The entire Lincoln team is very proud of the work that was done to create a truly differentiated, luxury Lincoln experience in our all-new Navigator.”

North American Car, Truck and Utility of the Year awards are based on innovation, design, safety, handling, driver satisfaction and value. Nearly 60 veteran journalists from the United States and Canada vote for the vehicles, which must be all-new or substantially changed from the previous model to qualify.

Modern Luxury + Advanced Technology

Navigator is Lincoln’s flagship SUV, combining modern luxury with advanced technology to elevate family travel to first-class. A modern design turns heads, while Navigator’s smooth power helps families move confidently along the road. A luxurious, spacious interior allows first-class seating for everyone aboard, with 10 power outlets to keep all passengers charged and connected.

The all-new Navigator has refined capability this is unmatched. It’s powered by a twin-turbocharged 3.5-liter V6 engine that delivers 450 horsepower and 510 lb.-ft. of torque, and offers the most towing capability in its class – up to 8,700 pounds.

The 2018 Navigator offers all-new Lincoln drive mode technology, an advanced system that allows owners to adjust the vehicle to make driving easier and more enjoyable in any weather or terrain with the twist of a knob. An all-new head-up display is customizable to complement the 12.3-inch digital cluster – incorporating the same groundbreaking digital light processing technology used in movie theaters.

The Lincoln Navigator is available in dealerships now at Planet Lincoln in Spring, Texas (serving The Woodlands, Conroe, Aldine, Cypress, Katy, greater Houston). We invite you to visit our dealership located at 20403 I-45 off the Loretta exit.  Shop online anytime at www.PlanetLincoln.com.

2017 Lincoln Continental, 2017 Lincoln MKZ Event a Grand Success

Lincoln houstonRandall Reed’s Planet Lincoln in Spring would like to thank everyone for coming out to our  exclusive, private showing of the all-new 2017 Lincoln Continental and 2017 Lincoln MKZ.

The event was a huge success.  “Our team has been so excited for the return of Lincoln’s flagship vehicle, the Lincoln Continental,” said Randall Reed, owner of Planet Lincoln. “Customers really enjoyed seeing this iconic vehicle back in the Lincoln dealership. This vehicle provides a powerful, yet quiet elegance that appeals to the discerning driver who wants quality, craftsmanship, performance and safety.”


houston lincoln 2017 the woodlandsAbout the All-New 2017 Lincoln Continental

The vehicle will be available this fall, but pre-orders are now being accepted. The Lincoln Continental offers first-class travel with warm, human touches and a contemporary design. “The Continental name has long been associated with the ultimate in Lincoln beauty and luxury,” said Kumar Galhotra, president of Lincoln. “With the all-new model, we are focusing on creating more human, personally tailored experiences for our clients – providing what we call quiet luxury.”

Seeking the highest level of Lincoln luxury? This vehicle has three Lincoln Black Label designer themes available: Chalet, Thoroughbred and Continental-exclusive Rhapsody.

Have a seat inside and experience  opulent materials include leather seating, leather-wrapped console and instrument panel, unique stitching, genuine wood or aluminum appliqués.

All models feature new design details. Stitching on the seats is specified at six to seven stitches per inch for a couture-like appearance, and the slats of the center console door are laser-cut to maximize consistency of the grain pattern.

 

Screen Shot 2016-04-27 at 3.02.40 PMAbout the New 2017 Lincoln MKZ

“Planet Lincoln’s event also featured the redesigned MKZ,” said John Dvorak, general manager of Planet Lincoln. “We really enjoyed seeing how our customers reacted to the popular vehicles. They just loved it.  Our clientele had been looking forward to seeing the new Lincoln MKZ, from its new expansive interior to its sophisticated technology.”

It’s no surprise that everyone was was so pleased with the newly designed Lincoln MKZ. The updates focus on areas most desired by today’s luxury midsize sedan customer – quality, performance and style. The Lincoln Experience is brought to life through the available Lincoln-exclusive 3.0-liter GTDI V6 engine, as well as intangible elements like the quiet cabin provided by the Active Noise Control system.

There are so many features that make the Lincoln MKZ a haven of refined comfort, including: curated spaces for storage, three available Lincoln Black Label interior options with exclusive, personal in-home design consultation, available fully retractable panoramic glass roof, and concert-quality Revel® audio.

planet lincoln continental event

Planet Lincoln is located at 20403 I-45, Spring, TX 77388. Planet Lincoln sells New Lincolns, Certified Pre-Owned Lincolns, Pre-Owned Vehicles and offers onsite Parts, Service and Collision Departments. The Lincoln dealership is known for its quality service, selection and dedication to customer satisfaction. Planet Lincoln is a strong proponent of community. They sponsor many local schools, charities and non-profit organizations. To learn more, visit www.PlanetLincoln.com.

Planet Lincoln Invites You to Driven to Give & Receive, too!

140725-Planet Lincoln-Chick-Fil-A-Haiti-eventRandall Reed’s Planet Lincoln in Spring believes in supporting causes that can make a big difference. We invite you to help make a difference, too. When you do, you will get something in return, a free Chick-fil-A sandwich.  Join us for our Driven To Give Event Saturday, August 2nd, from 10:00 a.m. to 2:00 p.m. at Chick-fil-A. The FUNdraising event will benefit the Living Water Campaign for Haiti.

Screen Shot 2014-07-25 at 1.05.55 PMCan you imagine believing you would die before your community would have access to drink clean water. Just when you though there was no hope, clean water changes your life You can help an entire community receive a safe well, sanitation and hygiene support to keep their water clean, as well as training to develop local leaders who will keep the solutions sustainable. The goal of the Living Water Campaign is to develop and build sustainable infrastructure, and that begins on a community level.

You’re invited to test drive a new Lincoln and help those in need when you do. For each test drive, Lincoln Motor Company will donate $25 and Randall Reed’s Planet Lincoln will match it. Everyone who participates will also receive a Chick-fil-A sandwich. Help make a difference and support the Living Water project at Planet Lincoln in Spring, TX.

Closer Look: All-New 2015 Lincoln Navigator

2015 Lincoln Navigator gets a refreshed look

2015 Lincoln Navigator gets a refreshed look

Everyone at Planet Lincoln is excited about the new 2015 Navigator,  Lincoln Motor Company’s full-size luxury SUV. It is getting a fresh new look. The automaker has a completely updated the front and rear end for the 2015 model year.

There is a reimagined instrument panel is one of the highlights of the updated interior and an available Reserve Package includes ultra-luxurious leather seats, hand-wrapped leather door trim, console and glove box door. Lincoln has gone to great lengths to address all of the little details, such as these.

The front end is more rounded, its split-wing grille in line with new Lincoln design DNA. The front end features bi-functional high-intensity discharge adaptive headlamps with light-emitting diode signature accents.

The more refined rear end has with a power up/down tailgate and jewel-like LED taillamps that extend the width of the vehicle. This is another design element that aligns the 2015 Navigator with new Lincoln design DNA. Other accents such as newly designed chrome-tipped exhaust pipe and puddle lamps add elegance.

The Navigator comes with 20-inch aluminum wheels. The Reserve Package models offer 22-inch, polished aluminum wheels, as well as optional power moonroof and chrome-accented running boards.

The Navigator is projected to have best-in-class cargo volume, thanks in large part to fold-flat second- and third-row seats.
Shop the luxury Lincoln lineup at Planet Lincoln in Spring, off I-45. You can read more about the new Lincoln but clicking here.

Ford Honors Randall Reed with Salute to Dealers Award for Community Service

SaluteToDealerLowResindexWe are proud to announce a true honor. Ford Motor Com. has awarded Randall Reed, owner of Randall Reed’s Planet Lincoln in Spring (serving The Woodlands and greater Houston) and the World Class Automotive Group, with its Salute to Dealers recognition for providing outstanding products and services while improving the lives of individuals and their communities at his Planet Ford store in Humble, Texas.

This video, presented at Salute to Dealers, shows how much the Reeds and our  dealerships truly care about our communities

Salute to Dealers is a Ford community service initiative that identifies and recognizes Dealer Principals who improve the lives of those in need. “The dealer nominees’ and honorees’ impact on their communities is extraordinary! Each year, as a group, they provide support for and participate in hundreds of programs for a multitude of worthy causes,” according to the award recognition statement.

Reed family and Planet Ford donate a new school marquee to the local middle school

Reed family and Planet Ford donate a new school marquee to the local middle school

Mr. Reed was nominated for recognition in Ford’s Houston Region based on his commitment to community, furthering education and assisting children with special needs. His donations and leadership provide support to battered services including women’s shelters and school systems with items including books, computers, I-pads, band instruments, fixtures, facilities and playgrounds. In addition, Mr. Reed and his team help raise funds for centers that assist families and children with learning disabilities.

Randall and Sherry Reed, Planet Ford in Humble give a new Ford Escape to the Humble ISD Teacher of the Year!

Randall and Sherry Reed, Planet Ford in Humble give a new Ford Escape to the Humble ISD Teacher of the Year!

Moreover, for the past two years, the Reed family has led the effort within the Humble Independent School District to provide an annual Teacher of the Year award that includes a gala event at which he presents a new Ford vehicle to the top educator. This year, his generosity has expanded to include additional teacher and student scholarship recognition in other communities where he owns automotive dealerships.

Left to right: Chuck Kramer, GM; Kristi Williams, Community Relations; Randall Reed, CEO of World Class Automotive present a check to Memorial Hermann Hospital.

Randall Reed, CEO of World Class Automotive present a check to Memorial Hermann Hospital.

“Over the past 25 years, our family of Texas dealerships has won dozens of awards, but this one, by far, is the one I cherish the most,” said Mr. Reed.

ExploringNewCustomTransportationforMosaicBestBuddiesAn example of this is that while shooting the recognition video for Edsel Ford at the National Automotive Dealers Association annual meeting, Mr. Reed spoke with the local representative of the Best Buddies and Mosaic programs, which assists and also provides transportation for children and people with special needs. He learned the group was in need of a safer vehicle, so his Planet Ford family promptly arranged for the donation of a 2013 Ford Expedition.

Ford honored Mr. Reed at the National Automobile Dealer Association (NADA) Convention in New Orleans, LA on January 24. The honorees received a portrait that captures the dealers’ involvement in their communities. The portrait will be included in the Salute to Dealers exhibit in the lobby of Ford’s World Headquarters in Detroit, MI. It will join those of previous Salute to Dealers honorees for perpetuity.

“The gifted man bears his gifts into the world, not for his own benefit, but for the people among whom he is placed; for the gifts are not his, he himself is a gift to the community.” ~ HENRY FORD, 1926

Set Sites on Luxurious Year-End Savings at Planet Lincoln

The countdown to year-end savings is on at Randall Reed’s Planet Lincoln in Spring, Texas (serving Houston, The Woodlands, Cypress and Conroe). Talk about the best of all worlds being available during our Lincoln Wishlist event. Gorgeous cars and SUVs with the latest technology and all at incredible savings.  We invite you to stop by our showroom to take a test for yourself and see why you’re going to love the Lincoln’s luxury revolution.

Dec2013PlanetLincolnEblastTake the short drive to 20440 I-45 North in Spring, Texas. Or call to make an appointment with one of our friendly concierges at (888) 242-5059.

Planet Lincoln Supports Toys for Tots

PlanetLincolnToysForTotsSocialRandall Reed’s Planet Lincoln in Spring (serving The Woodlands, Cypress, Aldine, Conroe and the greater Houston area) is proud to help support the the efforts of the Toys for Tots program. Our Lincoln dealership is an official donation location where you can drop off a new, unwrapped toy and help make a child’s dreams come true this holiday season.

You can contribute to your local Toys for Tots campaign in several ways beyond simply dropping off a toy. Per Toys for Tots, you can hold an event at your home, office or other venue and collect toys for Toys for Tots or even volunteer at a local warehouse.

To learn more about Toys for Tots, visit www.ToysforTots.org. To learn more about Randall Reed Ford, located on I-45 near the Louetta exit in Spring. Shop our luxury line up online anytime at www.PlanetLincoln.com.

Lincoln’s Wine Down & Vintage Vehicle Evening

Houston Wine Down event at Planet Lincoln Spring,TX

Wine Down at Planet Lincoln

Soothe the stress of your week away at Lincoln’s “Wine Down” event on Thursday, August 22nd, from 6 to 8 p.m. at Randall Reed’s Planet Lincoln in Spring.

There will be a wine pairing by award-winning Chef Michael of Chef Michael’s Gourmet Kitchen featuring samples from Bernhardt Winery. You can also see abstract works of art on display by local artist Lance Cross, Jr., vintage vehicles courtesy of Lincoln & Continental Owners Club and the new luxurious Lincoln lineup.

“This is an opportunity for people from our community to enjoy all that our local area has to offer, from wineries to artistry,” said John Dvorak, General Manager of Planet Lincoln. “We hope that people will be able join us to experience both the local sights and flavors and the Planet Lincoln difference.”

Planet Lincoln is located at 20440 I-45, Spring, TX 77373. Please RSVP for the Lincoln “Wine Down” event via e-mail at RSVP@PlanetLincoln.com.

For additional information, please visit www.PlanetLincoln.com.

Planet Lincoln Celebrates Mother’s Day & Spring Sales Event Savings

Planet Lincoln wishes all the moms out there a Happy Mother's Day!

Planet Lincoln wishes all the moms out there a Happy Mother’s Day!

“All that I am, or hope to be, I owe to my angel mother.” -Abraham Lincoln

From everyone here at Randall Reed’s Planet Lincoln in Spring on I-45 (serving The Woodlands, Cypress, Aldine, Conroe and Houston) we would like to wish you all a Happy Mother’s Day! The job you do each day helps to mold and shape our communities and our future.

One way those who want to show their appreciation can say thank you is to give mom the gift of automotive safety and peace of mind. Mothers have to think about all the day-to-day tasks that have to get done, so the last thing they need to worry about is their car, truck, SUV or minivan. We offer gift certificates and car care packages available, from “The Works” to full vehicle detail services.

Take the short drive down I-45. to Planet Lincoln in the Houston area. Visit us online anytime at www.PlanetLincoln.com!