Authenticity… from the car to the campaign, that’s the one thing that made Matthew McConaughey want to sign a multi-year collaboration with the Lincoln Motor Company. At Planet Lincoln, we have previewed the new campaign and wanted to share a few exciting glimpses with you. ”
Mr. McConaughey truly speaks to what Lincoln is all about,” said Randall Reed, owner of Planet Lincoln in Spring (now located across from the old location on the southbound side of I-45 next to Planet Ford).
Just recently, Lincoln Motors officially announced their partnership with McConaughey. He will serve as a narrator and storyteller in several upcoming Lincoln broadcasts and digital advertising campaigns. One particular featurette will showcase the first-ever 2015 Lincoln MKC small premium utility.
“Authenticity is a word that kept coming up in our initial meetings. It was clear from the start they appreciated me as an individual first and foremost, and I would be able to be myself in this collaboration,” said McConaughey, a longtime fan of Lincoln vehicles. “Lincoln is an iconic, American brand and I like where they are heading with their transformation. I had the chance to drive the new MKC around Texas and I think they’re doing a good job.”
We can understand why he is so fond of the MKC. New features like Approach Detection with Welcome Mat and available ambient lighting make this one of the classiest Lincoln’s to date. The MKX also features class-exclusive hands-free liftgate and Active Park assist with Park Out Assist!
McConaughey joins Lincoln at a time when the dealership is reaching full-force on their recent marketing efforts. After re-launching the brand in 2012 with the all-new MKZ, Lincoln is now set to introduce a brand new model each year for the next four years. The team at Lincoln is thrilled to have McConaughey on board to help promote the fantastic new vehicles they have in store.
Come and see how awesome and authentic the features of the new Lincoln MKC are at our Planet Lincoln dealership in Spring. You can also see the rest of our stylish and luxuiours automotive line up in our new facility. Stay tuned to our blog, website and social media pages for up-to-date info on everything Lincoln!