Lincoln Navigator Named North American Truck of the Year

All-New 2018 Lincoln Navigator Named North American Truck of the Year by panel of US and Canadian automotive journalists.

Randall Reed’s Planet Lincoln is please to announce that the all-new Lincoln Navigator has been named North American Truck of the Year. This is the first time a Lincoln vehicle has captured this prestigious honor, which has been an award for 24 years.

The 2018 Lincoln Navigator has taking this honors over the Chevrolet Colorado ZR2 as well as all-new Ford Expedition to win the award presented January 15th at the 2018 North American International Auto Show.

“Lincoln is honored to be named the best among such a strong field of competitors,” said Kumar Galhotra, president, The Lincoln Motor Company. “The entire Lincoln team is very proud of the work that was done to create a truly differentiated, luxury Lincoln experience in our all-new Navigator.”

North American Car, Truck and Utility of the Year awards are based on innovation, design, safety, handling, driver satisfaction and value. Nearly 60 veteran journalists from the United States and Canada vote for the vehicles, which must be all-new or substantially changed from the previous model to qualify.

Modern Luxury + Advanced Technology

Navigator is Lincoln’s flagship SUV, combining modern luxury with advanced technology to elevate family travel to first-class. A modern design turns heads, while Navigator’s smooth power helps families move confidently along the road. A luxurious, spacious interior allows first-class seating for everyone aboard, with 10 power outlets to keep all passengers charged and connected.

The all-new Navigator has refined capability this is unmatched. It’s powered by a twin-turbocharged 3.5-liter V6 engine that delivers 450 horsepower and 510 lb.-ft. of torque, and offers the most towing capability in its class – up to 8,700 pounds.

The 2018 Navigator offers all-new Lincoln drive mode technology, an advanced system that allows owners to adjust the vehicle to make driving easier and more enjoyable in any weather or terrain with the twist of a knob. An all-new head-up display is customizable to complement the 12.3-inch digital cluster – incorporating the same groundbreaking digital light processing technology used in movie theaters.

The Lincoln Navigator is available in dealerships now at Planet Lincoln in Spring, Texas (serving The Woodlands, Conroe, Aldine, Cypress, Katy, greater Houston). We invite you to visit our dealership located at 20403 I-45 off the Loretta exit.  Shop online anytime at

Robb Report Names Lincoln Continental Best Luxury Sedan

Planet Lincoln in Spring, Texas is proud to share that it’s flagship sedan, the Lincoln Continental has been named 2017 Best of the Best Luxury Sedan in the Wheels category of Robb Report magazine.

In the magazine’s June issue, the Wheels section is divided among Sports Cars, Luxury Sedans, Grand Tourers, SUVs and Motorcycles.

“Lincoln’s full-size flagship sedan doesn’t try to be sporty,” per the Robb Report. “Instead it provides comfort and elegance, what Lincoln executives tout as ‘quiet luxury’.”

Other Best of the Best categories include Style, which covers men’s fashion, women’s jewelry, and men’s and women’s watches; Journeys, which covers hotels, resorts, vacation homes, cruises, trains, spas and golf; Leisure, which covers dining, wines, spirits and cigars; Home, which covers furnishings, art, auctions and electronics; and Wings & Water, which covers superyachts, sailing yachts, crossover boats, yacht concepts and private jets.

The June issue of Robb Report magazine, unveiling all 2017 Best of the Best award winners and honorees, hits newsstands June 6.

For a full list of winners, go to To test drive yours today, visit Planet Lincoln on I-45 (Louetta exit) or shop online at

Lincoln Provide Pickup, Delivery for Service Customers*

2017 Lincoln Continenta

2017 Lincoln Continenta

Lincoln adds the luxury segment’s only standard Pickup and Delivery Service across all 2017 nameplates starting with the all-new Lincoln Continental. The exclusive standard service builds on the brand’s commitment to providing a human, warm and personal experience.

Planet Lincoln‘s Service Valet will pick up a client’s vehicle at an agreed location and provide a complimentary Lincoln loaner vehicle. The valet will then transport the vehicle for service. Once complete, clients can arrange for their washed and serviced vehicle to be returned to them at the location of their choice.

Click to watch a short video to learn more2017 Lincoln Continental

“Lincoln Pickup and Delivery service revolves around complementing our luxury vehicles with outstanding luxury experiences,” says Andrew Frick, Lincoln North American director of sales and services. “This kind of Quiet Luxury provides an exclusive and personally crafted service experience that enhances their lifestyle and saves them what is a true luxury item – their time.”

Lincoln has been piloting this program with a select group of dealers since May 2015 with overwhelming results:

  • 98 percent of clients indicate they would be more likely to receive service from that Lincoln dealer in the future
  • 98 percent would recommend Lincoln and the service to a friend
  • 93 percent are likely to purchase another Lincoln vehicle


“No matter what Lincoln vehicle clients have from our portfolio, they have the peace of mind of getting that vehicle to and from service at a location of their choice, with a complimentary Lincoln loaner in order to maintain their busy schedules. When nearly 100 percent of clients receiving this service say they would recommend Lincoln to a friend, it clearly indicates positive momentum for the brand and our dealers,” adds Frick.

This exclusive Pickup and Delivery marks another milestone in Lincoln Motor Company commitment to merge great products, an outstanding experience and impeccable service – part of its original 2012 business plan. Since Lincoln began this journey, it has delivered four all-new products in four years, established a dealer network in China, built brand awareness, and increased volume for the brand and Lincoln products.

As part of Lincoln’s ongoing client experience efforts, these successful programs have already been implemented:

  • Lincoln Concierge: A trusted personal advisor – like the most attuned hotel concierge – assists clients 24/7 online at While other luxury brands offer similar services, only Lincoln provides clients with an opportunity for video chat with a live person.
  • Black Label: Started in 2015, the number of participating dealers has increased to more than 90 committed locations. Black Label provides personalized shopping with dedicated personnel in the showroom, online, or in locations convenient to clients. Specially trained Black Label experience liaisons meet prospective clients at their home, office, or anywhere within 30 miles of the showroom to begin the experience. Acting as a personal shopping assistant, the liaison helps clients identify their ideal vehicle by sharing paint and wood trim samples, as well as material swatches. Lincoln Black Label owners enjoy special privileges – ranging from extended premium service and maintenance coverage on wear items to Culinary Collection membership that provides access to a curated list of restaurants from coast to coast.
  • Date Night: This extended test drive allows qualified buyers the chance to experience a Lincoln vehicle for up to 48 hours. In 2015, Date Night resulted in more than 11,000 sessions at select dealers, prompting nearly an 11 percent increase in Lincoln purchases. The program attracted nearly 70 percent of clients who had been with other luxury nameplates.
  • Lincoln Institute: Training for key client-facing individuals is provided through Lincoln Institute. The program, which combines all of the brand’s training efforts under one umbrella, has been expanded to include all Lincoln dealers. Lincoln Institute includes not only hospitality training, but an all-new series of workshops that provide participants with tools to help local teams develop and execute processes consistently for luxury clients.

Pickup and Delivery is an important milestone in Lincoln’s commitment to providing personal client services to match its unique luxury products, coming at the perfect time as Lincoln prepares to launch the much-anticipated 2017 Lincoln Continental.

The all-new Lincoln Continental returns as the brand flagship this fall, offering first-class travel for clients in America and China through warm, human touches and a contemporary design. The full-size sedan is designed to appeal to culturally progressive clients who define luxury on their own terms – craving superior quality, craftsmanship and safety.

“Quiet Luxury is Lincoln’s unique approach to ensure impeccable service is consistent with our outstanding products for the ultimate client experience,” says Frick.

To learn more about Planet Lincoln in Spring, Texas on I-45 (serving Houston, The Woodlands, Conroe, Aldine) and how we can assist with all of your automotive needs, please visit

Note: Service is available for retail and warranty repairs. Mileage limitations may apply. See your dealer for details. Lincoln reserves the right to change program at any time without obligation.

2017 Lincoln Continental, 2017 Lincoln MKZ Event a Grand Success

Lincoln houstonRandall Reed’s Planet Lincoln in Spring would like to thank everyone for coming out to our  exclusive, private showing of the all-new 2017 Lincoln Continental and 2017 Lincoln MKZ.

The event was a huge success.  “Our team has been so excited for the return of Lincoln’s flagship vehicle, the Lincoln Continental,” said Randall Reed, owner of Planet Lincoln. “Customers really enjoyed seeing this iconic vehicle back in the Lincoln dealership. This vehicle provides a powerful, yet quiet elegance that appeals to the discerning driver who wants quality, craftsmanship, performance and safety.”

houston lincoln 2017 the woodlandsAbout the All-New 2017 Lincoln Continental

The vehicle will be available this fall, but pre-orders are now being accepted. The Lincoln Continental offers first-class travel with warm, human touches and a contemporary design. “The Continental name has long been associated with the ultimate in Lincoln beauty and luxury,” said Kumar Galhotra, president of Lincoln. “With the all-new model, we are focusing on creating more human, personally tailored experiences for our clients – providing what we call quiet luxury.”

Seeking the highest level of Lincoln luxury? This vehicle has three Lincoln Black Label designer themes available: Chalet, Thoroughbred and Continental-exclusive Rhapsody.

Have a seat inside and experience  opulent materials include leather seating, leather-wrapped console and instrument panel, unique stitching, genuine wood or aluminum appliqués.

All models feature new design details. Stitching on the seats is specified at six to seven stitches per inch for a couture-like appearance, and the slats of the center console door are laser-cut to maximize consistency of the grain pattern.


Screen Shot 2016-04-27 at 3.02.40 PMAbout the New 2017 Lincoln MKZ

“Planet Lincoln’s event also featured the redesigned MKZ,” said John Dvorak, general manager of Planet Lincoln. “We really enjoyed seeing how our customers reacted to the popular vehicles. They just loved it.  Our clientele had been looking forward to seeing the new Lincoln MKZ, from its new expansive interior to its sophisticated technology.”

It’s no surprise that everyone was was so pleased with the newly designed Lincoln MKZ. The updates focus on areas most desired by today’s luxury midsize sedan customer – quality, performance and style. The Lincoln Experience is brought to life through the available Lincoln-exclusive 3.0-liter GTDI V6 engine, as well as intangible elements like the quiet cabin provided by the Active Noise Control system.

There are so many features that make the Lincoln MKZ a haven of refined comfort, including: curated spaces for storage, three available Lincoln Black Label interior options with exclusive, personal in-home design consultation, available fully retractable panoramic glass roof, and concert-quality Revel® audio.

planet lincoln continental event

Planet Lincoln is located at 20403 I-45, Spring, TX 77388. Planet Lincoln sells New Lincolns, Certified Pre-Owned Lincolns, Pre-Owned Vehicles and offers onsite Parts, Service and Collision Departments. The Lincoln dealership is known for its quality service, selection and dedication to customer satisfaction. Planet Lincoln is a strong proponent of community. They sponsor many local schools, charities and non-profit organizations. To learn more, visit

Planet Lincoln’s Severe Weather Assistance for Houston Drivers

severe weather houston floodingHave you been hit hard by the recent storms around Houston? Planet Lincoln in Spring, Texas and our  team is here to help. We have collisions, service and sales experts on hand to assist during this weather disaster. Click to schedule your Collision Center or Service Department visit.

Need Weather Repairs?

If you car has been damages and you need repairs, our expert automotive technicians will work to get your vehicle back on the road as quick as possible. Our team not only assist you with repairs, we can help walk you through the process of working with most insurance companies. It’s our goal to help was the pangs of this already stressful time.

Trade or Sell?

Even if your car has sustained damage, Planet Lincoln (serving Houston, The Woodlands, Aldine, Cypress) wants to buy your vehicle. We pay top dollar and make it easy to trade in and trade up to a new vehicle. Even if you don’t buy from us, we will still buy your car, truck or SUV. Click to value your trade and learn more.

Time to Buy?

If you’re in need of a new vehicle, Planet has a huge selection of new vehicles, certified pre-owned and used cars, trucks and SUVs. No matter what you’re looking for, we are here to help you find the right vehicle at the right price… and help you do it fast! Visit or take the short down I-45 to your home of luxury and value.

Planet Lincoln Invites You to Driven to Give & Receive, too!

140725-Planet Lincoln-Chick-Fil-A-Haiti-eventRandall Reed’s Planet Lincoln in Spring believes in supporting causes that can make a big difference. We invite you to help make a difference, too. When you do, you will get something in return, a free Chick-fil-A sandwich.  Join us for our Driven To Give Event Saturday, August 2nd, from 10:00 a.m. to 2:00 p.m. at Chick-fil-A. The FUNdraising event will benefit the Living Water Campaign for Haiti.

Screen Shot 2014-07-25 at 1.05.55 PMCan you imagine believing you would die before your community would have access to drink clean water. Just when you though there was no hope, clean water changes your life You can help an entire community receive a safe well, sanitation and hygiene support to keep their water clean, as well as training to develop local leaders who will keep the solutions sustainable. The goal of the Living Water Campaign is to develop and build sustainable infrastructure, and that begins on a community level.

You’re invited to test drive a new Lincoln and help those in need when you do. For each test drive, Lincoln Motor Company will donate $25 and Randall Reed’s Planet Lincoln will match it. Everyone who participates will also receive a Chick-fil-A sandwich. Help make a difference and support the Living Water project at Planet Lincoln in Spring, TX.

Ford Honors Randall Reed with Salute to Dealers Award for Community Service

SaluteToDealerLowResindexWe are proud to announce a true honor. Ford Motor Com. has awarded Randall Reed, owner of Randall Reed’s Planet Lincoln in Spring (serving The Woodlands and greater Houston) and the World Class Automotive Group, with its Salute to Dealers recognition for providing outstanding products and services while improving the lives of individuals and their communities at his Planet Ford store in Humble, Texas.

This video, presented at Salute to Dealers, shows how much the Reeds and our  dealerships truly care about our communities

Salute to Dealers is a Ford community service initiative that identifies and recognizes Dealer Principals who improve the lives of those in need. “The dealer nominees’ and honorees’ impact on their communities is extraordinary! Each year, as a group, they provide support for and participate in hundreds of programs for a multitude of worthy causes,” according to the award recognition statement.

Reed family and Planet Ford donate a new school marquee to the local middle school

Reed family and Planet Ford donate a new school marquee to the local middle school

Mr. Reed was nominated for recognition in Ford’s Houston Region based on his commitment to community, furthering education and assisting children with special needs. His donations and leadership provide support to battered services including women’s shelters and school systems with items including books, computers, I-pads, band instruments, fixtures, facilities and playgrounds. In addition, Mr. Reed and his team help raise funds for centers that assist families and children with learning disabilities.

Randall and Sherry Reed, Planet Ford in Humble give a new Ford Escape to the Humble ISD Teacher of the Year!

Randall and Sherry Reed, Planet Ford in Humble give a new Ford Escape to the Humble ISD Teacher of the Year!

Moreover, for the past two years, the Reed family has led the effort within the Humble Independent School District to provide an annual Teacher of the Year award that includes a gala event at which he presents a new Ford vehicle to the top educator. This year, his generosity has expanded to include additional teacher and student scholarship recognition in other communities where he owns automotive dealerships.

Left to right: Chuck Kramer, GM; Kristi Williams, Community Relations; Randall Reed, CEO of World Class Automotive present a check to Memorial Hermann Hospital.

Randall Reed, CEO of World Class Automotive present a check to Memorial Hermann Hospital.

“Over the past 25 years, our family of Texas dealerships has won dozens of awards, but this one, by far, is the one I cherish the most,” said Mr. Reed.

ExploringNewCustomTransportationforMosaicBestBuddiesAn example of this is that while shooting the recognition video for Edsel Ford at the National Automotive Dealers Association annual meeting, Mr. Reed spoke with the local representative of the Best Buddies and Mosaic programs, which assists and also provides transportation for children and people with special needs. He learned the group was in need of a safer vehicle, so his Planet Ford family promptly arranged for the donation of a 2013 Ford Expedition.

Ford honored Mr. Reed at the National Automobile Dealer Association (NADA) Convention in New Orleans, LA on January 24. The honorees received a portrait that captures the dealers’ involvement in their communities. The portrait will be included in the Salute to Dealers exhibit in the lobby of Ford’s World Headquarters in Detroit, MI. It will join those of previous Salute to Dealers honorees for perpetuity.

“The gifted man bears his gifts into the world, not for his own benefit, but for the people among whom he is placed; for the gifts are not his, he himself is a gift to the community.” ~ HENRY FORD, 1926

Set Sites on Luxurious Year-End Savings at Planet Lincoln

The countdown to year-end savings is on at Randall Reed’s Planet Lincoln in Spring, Texas (serving Houston, The Woodlands, Cypress and Conroe). Talk about the best of all worlds being available during our Lincoln Wishlist event. Gorgeous cars and SUVs with the latest technology and all at incredible savings.  We invite you to stop by our showroom to take a test for yourself and see why you’re going to love the Lincoln’s luxury revolution.

Dec2013PlanetLincolnEblastTake the short drive to 20440 I-45 North in Spring, Texas. Or call to make an appointment with one of our friendly concierges at (888) 242-5059.

Lincoln’s Wine Down & Vintage Vehicle Evening

Houston Wine Down event at Planet Lincoln Spring,TX

Wine Down at Planet Lincoln

Soothe the stress of your week away at Lincoln’s “Wine Down” event on Thursday, August 22nd, from 6 to 8 p.m. at Randall Reed’s Planet Lincoln in Spring.

There will be a wine pairing by award-winning Chef Michael of Chef Michael’s Gourmet Kitchen featuring samples from Bernhardt Winery. You can also see abstract works of art on display by local artist Lance Cross, Jr., vintage vehicles courtesy of Lincoln & Continental Owners Club and the new luxurious Lincoln lineup.

“This is an opportunity for people from our community to enjoy all that our local area has to offer, from wineries to artistry,” said John Dvorak, General Manager of Planet Lincoln. “We hope that people will be able join us to experience both the local sights and flavors and the Planet Lincoln difference.”

Planet Lincoln is located at 20440 I-45, Spring, TX 77373. Please RSVP for the Lincoln “Wine Down” event via e-mail at

For additional information, please visit

Certified Pre-Owned Lincoln in Houston

certified pre-owned Planet LincolnWhen you’re looking to buy a used vehicle in the Houston area, check out Certified Pre-Owned Lincoln Vehicles at Randall Reed’s Planet Lincoln in Spring, TX (serving The Woodlands, Conroe, Tomball and the greater Houston area). Certified Pre-Owned Lincoln vehicles is one of the best kept secret in the car industry.
New vehicles are an expensive investment and with the trend of cars getting more expensive, certified pre-owned vehicles are a great option. These used cars have to qualify to be a certified pre-owned through a 127-point inspection. Although these are used cars, because they are qualified Lincoln treats them as if they were new cars.
Watch our video to hear more from our GM John Dvorak

Treating them as new vehicles allows for the buyer to receive better financing and warranty options. You can get a 6 year 100,000 mile warranty that includes road side assistance, engine, interior, electrical systems, etc.. To get a 6 year 100,000 mile warranty protection is impressive for a used car. So certified pre-owned allows you to buy a used car that is basically the same as the new model for thousands less with the same financing and warranty options.
Take the short drive down I-45 and come see our great collection of certified pre-owned Lincoln’s at Randall Reed’s Planet Lincoln in Spring, TX or visit us anytime at