Matthew McConaughey Sets New Year Beat for Lincoln Navigator

Randall Reed’s Planet Lincoln is ringing in the New Year to a new beat you’ll find in Matthew McConaughey’s new Lincoln Navigator commercial. The longtime Lincoln collaborator showcases the impressive, commanding presence of the full-size luxury SUV.

“Perfect Rhythm,” the first of two spots starring McConaughey and the 2018 Navigator, combines dramatic visuals and eclectic music to drive home the message that the all-new Navigator is a powerful, capable vehicle that elevates travel to a new level of comfort and style.

Perfect Rhythm” premieres Dec. 28 with a 60-second spot on Lincoln’s Twitter and YouTube channels and will then air during the Jan. 1 College Football Playoff as a TV ad. A second spot will air later in the month.

 

“Perfect rhythm refers to the feeling you get in those situations when everything comes together,” said John Emmert, group marketing manager, The Lincoln Motor Company. “This is our most spacious, refined and capable Navigator ever, combining modern luxury with advanced technology that elevates every passenger’s experience.”

The catchy commercial was shot in the Pacific Northwest by noted cinematographer Wally Pfister, who also filmed the “That’s Continental” campaign, and produced by Hudson Rouge. It opens with a distant shot of the Navigator driven by McConaughey, who pulls up to a railroad crossing and stops – although no train is in sight.

He soon becomes both the conductor and lead musician of an impromptu concert.

“This piece is all about energy,” said Emmert. “You see Matthew in control. He starts a rhythm and it builds, and he becomes the master of his experience. We’ve overlaid a complex sound design as a freight train enters the scene and rumbles by. There’s this wonderful crescendo of light and sound that builds and then ends as suddenly as it begins.”

The mood of the piece is a perfect complement to the Navigator, he said. The spot’s high energy captures the capability of the most powerful vehicle in the Lincoln portfolio.

The exterior shots in the ad showcase the Navigator’s signature front grille, while the interior shots highlight the spacious cabin and its serene, horizontal styling.

“Short-form art requires doing a lot in a very short amount of time,” Emmert said. “That’s especially true if you want to convey something emotional, which is the core of our brand. Matthew can communicate so much, so fast, it’s amazing.”

To see how amazing the 2018 Lincoln Navigator is, visit Planet Lincoln in Spring, Texas (serving Houston, The Woodlands, Aldine, Cypress, Conroe) on I-45 near the Loretta exit. Log on anytime to www.PlanetLincoln.com.

 

 

New Lincoln Nautilus SUV Promised Powerful Performance

The Randall Reed’s Planet Lincoln team is excited to share Lincoln Motor Company new of the new Lincoln Nautilus, a midsize luxury SUV. The American automaker’s new vehicle will deliver a powerful turbocharged engine range and a suite of advanced technologies designed to give drivers greater confidence on the road.

The Lincoln Nautilus, which will be the successor to Lincoln MKX, joins the recently unveiled 2019 MKC, the elegant Continental, the all-new Navigator, and the stylish MKZ for a lineup of vehicles instantly recognizable as Lincoln.

“With the introduction of Nautilus, Lincoln has a strong, distinctive portfolio with a common and recognizable identity,” said Lincoln President Kumar Galhotra. “We’re excited to add Nautilus to our Lincoln family of luxury SUVs, along with a new name that better reflects the ideas and attitudes of our clients.”

Lincoln’s midsize SUV continues to attract new clients to the brand, with a conquest rate of nearly 40 percent. New clients are crossing over to Lincoln from Cadillac, Lexus and more. Sales continue to be strong, and the vehicle is on track to deliver its best sales year since its introduction in 2007. Tasteful design, exceptional craftsmanship and room for up to five passengers make it a popular choice for clients in the market for a luxury crossover vehicle.

Personal Elegance
The SUV’s distinctive design aligns with the rest of the Lincoln family, presenting a strong, bold signature grille. The midsize utility vehicle maintains its unique, sleek shape, offering a harmonious aesthetic and aerodynamic efficiency. A new wheel selection allows clients to order a Lincoln Nautilus to suit their personal style.

When a driver approaches, the Lincoln Nautilus welcomes them with Lincoln embrace lighting, first from the outside, then from the cabin. The new cabin is thoughtfully designed, providing a spacious, modern interior that keeps the focus on comfort and serves as a sanctuary from the outside world. Acoustic side glass is added to reduce wind noise for rear passengers, and advanced engineering solutions decrease noise from the road.

Available Ultra Comfort seats can be adjusted up to 22 ways for personalized comfort, providing lumbar massage designed to reduce fatigue. Developed with input from orthopedic surgeons, this feature is especially beneficial on long trips or while waiting in traffic. Heated and cooled seats are available on the Reserve model. Available 13-speaker and 19-speaker Revel® audio systems offer the ultimate sound experience to add to the soothing environment.

Sleek Style, Effortless Function

A sleek console serves to open up the cabin, while the sophisticated push-button gear shift integrates seamlessly with classic knobs and buttons. A concealed wireless charging pad allows compatible smartphones to stay connected, and puts an end to the hassle of tangled cords. A large center touch screen serves as the portal to standard SYNC® 3 with both Apple CarPlay and Android Auto compatibility, enabling clients to manage audio, phone, navigation and more either from that point or steering wheel-mounted controls.

The leather-wrapped, hand-stitched steering wheel is mounted ahead of a 12.3-inch fully configurable digital instrument cluster that displays easy-to-read driver information crisply and clearly.

Confidence Comes Standard

New for 2019 is a suite of Lincoln-first driver-assist technologies designed to inspire confidence and make each journey enjoyable.

“The technology in this vehicle is thoughtful and purposeful,” said Galhotra. “We focused on bringing in innovative features to make each drive effortless for our clients.”

A suite of new technologies for Lincoln Nautilus includes a lane-centering feature that pairs with adaptive cruise control with stop-and-go functionality to help subtly maintain the vehicle’s position in its lane using a combination of radar and cameras. Also debuting is evasive steer assist, which uses radar and cameras to analyze the gap between slower-moving and stationary vehicles on the road ahead to lessen the risk of a rear-end collision. If the risk is high and there is insufficient space to avoid a collision by braking, the system helps the driver steer around the vehicle.

Additional driver-assist technologies include Pre-Collision Assist with Pedestrian Detection, Blind Spot Information System, active park assist, lane-departure warning, lane-keeping aid and an auto-hold feature, which relieves the driver from having to hold the brakes in stop-and-go traffic.

Turbocharged Options

Lincoln Nautilus moves to an all turbocharged engine lineup for 2019, offering a powerful 2.7-liter engine that delivers an estimated 335 horsepower and 380 lb.-ft. of torque. Power is delivered courtesy of three technologies – turbocharging, direct injection and twin independent variable camshaft timing.

A standard estimated 245-horsepower 2.0-liter four-cylinder engine is efficient and smooth in operation. Both engines include standard Auto Start-Stop capability, plus an eight-speed automatic transmission.

Lincoln Black Label

For clients seeking a unique personalized experience, Lincoln Black Label is available for the new Nautilus. Lincoln Black Label not only provides premium materials in specially curated designer themes, but also offers a host of membership privileges. These include annual vehicle detailing, anytime carwashes, and access to a select list of restaurants where noted chefs will provide an at-your-service dining experience.

The three Lincoln Black Label themes for the new Nautilus are Chalet, Thoroughbred and all-new Gala:

  • Chalet, new for Lincoln Nautilus, evokes the contrasting pleasures of pulse-pounding mountain slopes and the inherent comfort of an après-ski lodge. With Espresso and Alpine Venetian leathers and deep Silverwood appliqués, each touch is designed to awaken the senses
  • Thoroughbred celebrates the distinguished and elite lifestyle of horse racing, offering a reflection of traditional American history. Rich Venetian leathers capture the spirit of the equestrian life, while Chilean Maple wood, Alcantara® accents and Jet Black trim carry the excitement throughout
  • Gala, inspired by haute couture at New York’s Met Gala, features seats draped in a deeply hued and elegant Carmine leather complemented by Onyx leather and an Alcantara headliner. Handsome Nouveax Armor aluminum accents bring a lightness to the cabin, with a luster magnified by the available panoramic roof

Ease of Ownership

Lincoln continues to increase its focus on service offerings that provide an effortless ownership experience, like standard Pickup and Delivery for the new Nautilus. Lincoln is the only luxury automaker to provide Pickup and Delivery as a standard service for all its vehicles to save clients time and effort.

Additionally, starting Jan. 1, 2018, new Lincoln owners will receive a six-month complimentary CLEAR membership, allowing them to speed through security at participating airports and major arenas nationwide. Lincoln Black Label members will receive a 12-month complimentary membership.

Ease of ownership is also enabled through the Lincoln Way app. Lincoln Way allows clients to start, lock, unlock and locate their new Nautilus, as well as schedule remote starts to enable the vehicle to heat or cool to comfortable levels. Owners can use the app to monitor fuel levels, and check tire pressures and battery status. Lincoln Way also allows clients to make monthly vehicle payments or pay for parking.

The new 2019 Lincoln Nautilus is expected to be available this summer at Planet Lincoln on I-45 in Spring (serving The Woodlands, Houston, Aldine, Cypress). Learn more at www.PlanetLincoln.com.

Experience the Lincoln Way

At Randall Reed’s Planet Lincoln in Spring, Texas, we are helping change the definition of luxury. The word luxury was once about status and objects. However, it is now become more about experiencing life on your own terms. Today’s ultimate luxury is time. Our customers seek to spend their time on beautiful, emotionally engaging experiences. Lincoln is setting its brand apart by introducing thoughtful, time-saving luxury experiences alongside every new vehicle.

These experiences, part of what is being called “The Lincoln Way,” are a suite of enhanced client services focused on customization and time-savings. Enhanced client experiences are a critical element for Lincoln growth and The Lincoln Way builds off the company’s success in China, where the idea originated.

The Lincoln Way is expressed through personalized programs like our standard national Pickup and Delivery service, as well as the Lincoln Experience Centers.

Lincoln Experience Centers
Located at Fashion Island in Newport Beach, California, and at The Star in Frisco, Texas, the corporate headquarters and practice facility for the Dallas Cowboys, the Lincoln Experience Centers offer those who are new to Lincoln the opportunity to learn more about the brand in a luxurious, convenient location, near where they already shop and dine.

Guests are able to explore the design inspiration of the different Lincoln vehicles, customize their perfect vehicle and take it for a test drive – around the block or for the weekend – or simply sit back and enjoy the Lincoln connectivity lounge. Should they be interested in purchasing a vehicle, a host at the center will connect them with the dealer who is most convenient for them.

Pickup and Delivery
Lincoln’s standard national Pickup and Delivery service respects what Lincoln clients value most: their time. The valet service picks up a client’s vehicle for any service need, at any location, provides the client with a complimentary loaner vehicle, and return it in the same manner. The client can book and track the progress of the service via the Lincoln Way app.

Lincoln is the only luxury automaker to provide standard Pickup and Delivery service as part of the vehicle’s warranty.
Pilot Programs
National standard Pickup and Delivery has been so successful, it has spawned additional pilots for Lincoln:

At-Home Test Drive, piloting in Houston and Dallas. Prospective clients can schedule a test drive online, have the vehicle brought to their home, and experience effortless luxury with unmatched convenience
Chauffeur Service, piloting in San Diego and Miami. This provides clients with a carefully screened driver when needed – allowing them to enjoy being a passenger from the safety and comfort of their own vehicle. The chauffeur can assist with other errands while clients attend to their engagements.

To experience The Lincoln Way today, we invite you to visit Planet Lincoln on I-45 off the Loretta exit in Spring (serving The Woodland, Aldine, Cypress, Conroe, greater Houston)
or contact us online anytime at www.PlanetSpring.com.

Planet Lincoln Supports “We See Moms Shop for A Cause”

planet loRandall Reed’s Planet Lincoln is the proud to be part of and help support great causes in our community, especially charities that help our children.

Planet Lincoln is sponsor wonderful event taking place Saturday, May 20th called We See Moms Shop for A Cause at Charming Charlie in the Woodlands, TX.

You’re invited to stop by and sign up for the  We See Abilities Ambassador Program. You can  help make dreams come true for our special warriors and angels.

While you’re there, enter to win “A Date Night With Lincoln”. It comes with an exclusive weekend test drive of a new Lincoln, full tank of gas and a $100 Visa Gift Card. 

To learn more about Planet Lincoln in Spring on I-45 (serving The Woodlands, greater Houston, Conroe, Aldine, Cypress), please visit www.PlanetLincoln.com.

Planet Lincoln’s Severe Weather Assistance for Houston Drivers

severe weather houston floodingHave you been hit hard by the recent storms around Houston? Planet Lincoln in Spring, Texas and our  team is here to help. We have collisions, service and sales experts on hand to assist during this weather disaster. Click to schedule your Collision Center or Service Department visit.

Need Weather Repairs?

If you car has been damages and you need repairs, our expert automotive technicians will work to get your vehicle back on the road as quick as possible. Our team not only assist you with repairs, we can help walk you through the process of working with most insurance companies. It’s our goal to help was the pangs of this already stressful time.

Trade or Sell?

Even if your car has sustained damage, Planet Lincoln (serving Houston, The Woodlands, Aldine, Cypress) wants to buy your vehicle. We pay top dollar and make it easy to trade in and trade up to a new vehicle. Even if you don’t buy from us, we will still buy your car, truck or SUV. Click to value your trade and learn more.

Time to Buy?

If you’re in need of a new vehicle, Planet has a huge selection of new vehicles, certified pre-owned and used cars, trucks and SUVs. No matter what you’re looking for, we are here to help you find the right vehicle at the right price… and help you do it fast! Visit www.PlanetLincoln.com or take the short down I-45 to your home of luxury and value.

Lincoln Continental Concept Offers 30-Way Seats

The 30-way seats previewed in Lincoln Continental Concept can create a feeling of wellness through improved support of the body, massage features and more adjustability.

The 30-way seats previewed in Lincoln Continental Concept can create a feeling of wellness through improved support of the body, massage features and more adjustability.

It’s hard to imagine the number of seating configurations now available from the Lincoln Continental Concept. The automaker just unveiled a preview of their all-new 30-way seats.

“The is a new era of both luxury and wellness,” said Randall Reed, owner of Planet Lincoln in Spring, Texas (serving The Woodlands, Houston, Aldine, Tomball, Conroe).

The 30-way seats shown in Lincoln Continental Concept are intended to create a feeling of wellness through improved support of the body, massage features and more adjustability.

Lincoln’s comfort and functionality is complemented by sumptuous materials such as Venetian leather and a modular design that allows further personalization option.

This key innovation is a patented flexible comfort carrier suspension system that supports and conforms to a wide range of body types, taking stress off shoulders and neck.

Read more at: https://media.lincoln.com/content/lincolnmedia/lna/us/en/news/2015/08/05/lincoln-continental-concept-30-way-seats.html#sthash.WlrRo3t3.dpuf

USAA Names Lincoln MKZ Best Value

Lincoln MKZ name USAA Best Value vehicle. Come test drive yours today at Planet Lincoln, serving the Houston area.

Lincoln MKZ name USAA Best Value vehicle. Come test drive yours today at Planet Lincoln, serving the Houston area.

It comes as no surprise to our Planet Lincoln team in Spring, TX, that USAA has named the 2014 Lincoln MKZ to its 4th annual Best Value vehicles list. USAA, a leading financial services provider to the U.S. military community and their families, identifies the top 2014 vehicles in their respective categories based on their preferred vehicle rating system.

The  Lincoln MKZ is the top vehicle in the Midsize Luxury category. It was recognized for offering fuel efficiency as well as superior safety.How the Rating Works

Per USAA, “Best Value” automobiles offer the best financial value of all vehicles USAA evaluates as part of a broader rating system called USAA Preferred. This system uses quantitative data to evaluate vehicles’ safety, reliability and affordability, among other key factors. A total of 24 vehicles are currently designated as USAA Preferred vehicles. The Best Value list represents the top-rated vehicles in each category.

“Enabling our military and their families the ability to experience the premium aspects of the MKZ is an honor,” said Matt VanDyke, director, global Lincoln. “We are so encouraged the attributes of the Lincoln MKZ are resonating with our customers as we continue to reinvent our brand by providing the highest level of quality, design and personal service.”

About the MKZ 

The front-wheel drive version of the 2014 Lincoln MKZ equipped with the standard 2.0-liter EcoBoost® engine has EPA-estimated fuel economy of 22 mpg city and 33 mpg highway. It mkz 14 interior _pg_003_int_fullreceived a Top Safety Pick+ rating from the Insurance Institute for Highway Safety.

“Every 2014 Best Value vehicle delivers on factors our members find most important, and we hope that highlighting these vehicles can make car shopping a better experience for them,” said Steve Thompson, the vice president responsible for the USAA Car Buying Service. “Even with the IIHS’ stricter crash safety requirements, the 2014 Lincoln MKZ was able to rise to the top of the Midsize Luxury category.”

To schedule a test drive, take the short drive down I-45 to Louetta (serving Spring, The Woodlands, Conroe, Aldine, Cypress and greater Houston). Shop online anytime at www.PlanetLincoln.com. For more information about the USAA Best Value list, and the specific automobiles featured, visit www.usaa.com/bestvalue.

Randall Reed’s Planet Lincoln Supports Spring,TX Community

 

houston charity

Planet Lincoln and Children’s Books On Wheels ribbon cutting

Randall Reed’s Planet Lincoln in Spring is proud to announce their new Lincoln Literacy Corner.  The Houston-area dealership partnered with Children’s Books On Wheels, a non-profit mobile organization dedicated to promoting literacy for school-age children.

Together, Planet Lincoln and Children’s Books On Wheels had a ribbon cutting Saturday, August 17th, celebrating the new reading area and sponsorship of Seed To Read, an after-school program which provides educational support through mentoring and tutoring to school-age children from Pre-K to 12th grade in underdeveloped rural communities.

“This is a wonderful event celebrating a great program that does so much the kids in our community,” said Randall Reed, owner of Planet Lincoln. “We are thankful to be able to partner with and help this organization promote literacy and fun reading programs for our children.”

The Lincoln Literary Corner is inside the Planet Lincoln dealership, located at 20440 I-45 North, Spring, Texas 77373. During the ribbon-cutting event, children, families and Planet Lincoln guest enjoyed refreshments from Chick-fil-A as part of our  “Lemonade For Literacy.” Children visited with the Spring Fire Department and free books were available for children of all ages.

“This is a joint effort that allows us to be a community resource for books at no cost to children who otherwise would not have access to books and learning materials in our surrounding areas,” John Dvorak, General Manager at Planet Lincoln.

“This is the beginning of our long tale of ongoing literacy events at Planet Lincoln,” said Alexa Horak, Planet Lincoln’s Community Relations Director. On September 28, there will be a Teddy Bear Tea. The community is also invited to join us on October 26for a Breast Cancer Awareness Balloon Release event at Planet Lincoln.

“We look forward to these events that are vital resources to the community,” said Rita Wiltz, the Executive Director and Founder of Children’s Books On Wheels.

Learn more at PlanetLincoln.com or “Like” us on Facebook for ongoing community care updates.  For more information, please contact Ms. Horak at (281) 539-4900. To make a donation or learn more about Children’s Books On Wheels, call Rita Wiltz contact (281) 844-7596.

 About Planet Lincoln Spring, Texas

Planet Lincoln is located at 20440 I-45 in Spring, Texas (serves The Woodlands, Cypress, Houston and surrounding areas). Planet Lincoln offers new and certified pre-owned Lincolns and quality pre-owned vehicles. In addition, Planet Lincoln also provides full Service, Parts and Collision Departments. 

Planet Lincoln Launches Lincoln Literacy Corner Aug. 17th

130723-PL-ribbon-cuttingYou’re cordially invited to join Randall Reed’s Planet Lincoln to celebrate the launch of Lincoln’s Literacy Corner and Lemonade for Literacy on Saturday, Aug. 17, from 11 a.m. to 2 p.m. Planet Lincoln is located at 20440 I-45 in Spring, Texas.

Planet Lincoln (serving The Woodlands, Cypress, Aldine and Houston) has partnered with Children’s Books On Wheels to sponsor the Seed To Read After-school Program. The dealership will have 300 books (in both English and Spanish) to give away. In addition, there will be a book exchange, so people are encouraged to bring some of their favorite reads to share with other. In turn, they will be able to find new and exciting books from others in the community.

There will be a ribbon cutting during the event, as well as refreshments for all of our guests to enjoy. For additional information or to RSVP, please e-mail RSVP@PlanetLincoln.com or visit www.PlanetLincoln.com.

 

Luxury Vehicle Comparison: 2013 Lincoln MKZ vs 2013 Lexus ES 350 & 2013 Cadillac ATS

Lincoln Houston

2013 Lincoln MKZ

At Randall Reed’s Planet Lincoln we know there are several items to consider when purchasing your next luxury vehicle. That is why we compared the class leading competitors in the mid-size luxury vehicle class including the 2013 Lincoln MKZ, 2013 Lexus ES 350, and 2013 Cadillac ATS.These vehicles compete for the top spot in engine performance, interior, technology, and safety.

Check out our comparison video below…

Engine Performance

The Lincoln MKZ has two available engines including the 3.7L V-6 engine producing 300 Horsepower and 278 foot-pounds of torque.The Lexus ES-350, comes in second, with 268 horsepower and 248 foot-pounds of torque. Coming in last place was the Cadillac ATS with 202 horsepower and 190 foot-pounds of torque.

Interior Features

The MKZ has more front leg, shoulder, and hip room than both of its competitors. U.S. News & World Report says “The Cadillac ATS is a comfortable ride but has cramped second row seats.”Car reviewers also commented that  the Lexus ES-350 interior was spacious, it had fewer standard features than the 2012 model.

Technology

When you purchase a luxury vehicle you expect to get the latest and greatest technology.The MKZ has available My Lincoln Touch that allows you to stream music, audible turn-by-turn directions, change climate control, and more. U.S. News & World Report writes that the Lexus’ infotainment system Enform on the ES-350 is too clunky.The Cadillac ATS has the available Cue system, however there is no navigation available for this model.

Safety

So how do they stack up in safety?  According to the Insurance Institute The 2013 Lincoln is a TOP Safety Pick for midsize luxury vehicles. The 2013 Lexus ES-350 also made the list but not in the plus category and the Cadillac ATS wasn’t tested by the IIHS.

A final quote from Autoweek “If the Lexus ES is the target, we’d guess drivers will prefer the MKZ by a good margin. 

When you make up your mind come to Randall Reed’s Planet Lincoln and take the short drive to 20440 Interstate 45, Spring, TX 77373 or visit us anytime at PlanetLincoln.com