Matthew McConaughey Sets New Year Beat for Lincoln Navigator

Randall Reed’s Planet Lincoln is ringing in the New Year to a new beat you’ll find in Matthew McConaughey’s new Lincoln Navigator commercial. The longtime Lincoln collaborator showcases the impressive, commanding presence of the full-size luxury SUV.

“Perfect Rhythm,” the first of two spots starring McConaughey and the 2018 Navigator, combines dramatic visuals and eclectic music to drive home the message that the all-new Navigator is a powerful, capable vehicle that elevates travel to a new level of comfort and style.

Perfect Rhythm” premieres Dec. 28 with a 60-second spot on Lincoln’s Twitter and YouTube channels and will then air during the Jan. 1 College Football Playoff as a TV ad. A second spot will air later in the month.

 

“Perfect rhythm refers to the feeling you get in those situations when everything comes together,” said John Emmert, group marketing manager, The Lincoln Motor Company. “This is our most spacious, refined and capable Navigator ever, combining modern luxury with advanced technology that elevates every passenger’s experience.”

The catchy commercial was shot in the Pacific Northwest by noted cinematographer Wally Pfister, who also filmed the “That’s Continental” campaign, and produced by Hudson Rouge. It opens with a distant shot of the Navigator driven by McConaughey, who pulls up to a railroad crossing and stops – although no train is in sight.

He soon becomes both the conductor and lead musician of an impromptu concert.

“This piece is all about energy,” said Emmert. “You see Matthew in control. He starts a rhythm and it builds, and he becomes the master of his experience. We’ve overlaid a complex sound design as a freight train enters the scene and rumbles by. There’s this wonderful crescendo of light and sound that builds and then ends as suddenly as it begins.”

The mood of the piece is a perfect complement to the Navigator, he said. The spot’s high energy captures the capability of the most powerful vehicle in the Lincoln portfolio.

The exterior shots in the ad showcase the Navigator’s signature front grille, while the interior shots highlight the spacious cabin and its serene, horizontal styling.

“Short-form art requires doing a lot in a very short amount of time,” Emmert said. “That’s especially true if you want to convey something emotional, which is the core of our brand. Matthew can communicate so much, so fast, it’s amazing.”

To see how amazing the 2018 Lincoln Navigator is, visit Planet Lincoln in Spring, Texas (serving Houston, The Woodlands, Aldine, Cypress, Conroe) on I-45 near the Loretta exit. Log on anytime to www.PlanetLincoln.com.

 

 

Lincoln Makes MSN Auto’s ’15 Most Beautiful’ List

There are many gorgeous cars on the road. Lincoln makes a number of them. That is nothing new and MSN Autos agree in a recent article called: 15 most beautiful American cars of all time. So, guess what brand had multiple cars to make the list? Yes, that’s right… LINCOLN.Screen Shot 2014-05-27 at 7.21.02 PM

According to the author, Kirk Bell, “there’s a big difference between a pretty car and a timeless design that transcends mere automotive beauty to be considered a work of art.” With that in mind, MSN Autos combed through history to identify the 15 of the most beautiful American vehicles. Screen Shot 2014-05-27 at 7.21.32 PM

Only one 21st-century car made their list. “We wanted to include newer cars as well, but cars of the past few decades didn’t measure up, and today’s cars have yet to pass the test of time,” Bell wrote.Screen Shot 2014-05-27 at 7.21.53 PMPlanet Lincoln invites you to come in and seeing the beauty that lives on in each and every vehicle from the all-new MKZ, MKZ and MKX and Navigator. We invite you to take the short drive on I-45 to our Lincoln dealership in Spring (serving Houston, The Woodlands, Cypress, Aldine and Conroe). Visit online anytime at www.PlanetLincoln.com.

Join Planet Lincoln for Driven to Give at Oak Ridge High School

Join Planet Lincoln for Driven to Give at Oak Ridge High School in Conroe, Texas.

Join Planet Lincoln for Driven to Give at Oak Ridge High School in Conroe, Texas.

Randall Reed’s Planet Lincoln in Spring (serving Houston, The Woodland, Conroe and Cypress) is proud to support our local schools, children and community.  This weekend, we invite you to join us in helping our kids for Lincoln’s Driven To Give event Sunday, Sept. 15th, from 11 a.m. to 2 p.m. at Oak Ridge High School.

Come out and test drive a beautiful new Lincoln and help the students of Oak Ridge High School. For each test drive, Lincoln Motor Company will donate $20 and Randall Reed’s Planet Lincoln will match it.  Can you imagine a better way to help make a difference in a child’s life. All you have to do is simply enjoy the luxury of Lincoln.

Oak Ridge High School is located at 27330 Oak Ridge School Rd., Conroe, TX 77385. For more event information or to learn about our other community events, please visit www.planetlincoln.com/events.

 

Lincoln Certified Pre-Owned Summer Savings Event at Planet Lincoln

Houston Lincoln Certified Pre-Owned

Randall Reed’s Planet Lincoln Dealer in Spring serving The Woodlands, Cypress, Aldine and Houston area.

The Lincoln Certified Pre-OwnedSummer Sales Event is now underway at Randall Reed’s Planet Lincoln in Spring (serving The Woodlands, Cypress, Aldine, Houston). For a limited time, take advantage of these low financing options now available** on Lincoln Certified Pre-Owned (CPO) vehicles: 0.9% APR for 36 Mo.**, 1.9% APR for 60 Mo.** and 3.9 % APR for 72 Mo.**

Every CPO vehicle from Planet Lincoln comes with a thorough 172-point inspection, a comprehensive limited warranty coverage, powertrain limited warranty coverage, 24-hour roadside assistance, and a full vehicle-history report.*

All of our music and talk radio fans should enjoy this benefit. During our Summer Sales Event, in addition to the Ford’s low APR offer, you can also enjoy the benefits of having satellite radio for FREE! That’s right! Lincoln vehicles with factory equipped SiriusXM are eligible for a complimentary 3-month SiriusXM subscription.***

When you’re ready to join the luxury revolution we invite you to visit us at Planet Lincoln take the short drive down to 20440 I-45 North Spring, Texas 77373.

*See your dealer for warranty coverage details. **Not all buyers qualify for Ford Credit limited-term financing. 60 months at $17.48 per month per $1,000 financed, regardless of down payment. 36 months at $28.16 per month per $1,000 financed, regardless of down payment. 72 months at $15.60 per month per $1,000 financed, regardless of down payment. Offer starts 5/29/13. Take delivery from dealer stock by 7/1/13. See dealer for qualifications and details. ***Subscriptions to all SiriusXM services are sold by SiriusXM after 3-month trial expires. Subscriptions are governed by SiriusXM Customer Agreement; see www.siriusxm.com. Sirius U.S. Satellite Service available [only to those 18 and older] in the 48 contiguous United States and D.C. [and Puerto Rico (with coverage limitations)]. Sirius, XM and all related marks and logos are trademarks of Sirius XM Radio, Inc. and its subsidiaries.