Matthew McConaughey Sets New Year Beat for Lincoln Navigator

Randall Reed’s Planet Lincoln is ringing in the New Year to a new beat you’ll find in Matthew McConaughey’s new Lincoln Navigator commercial. The longtime Lincoln collaborator showcases the impressive, commanding presence of the full-size luxury SUV.

“Perfect Rhythm,” the first of two spots starring McConaughey and the 2018 Navigator, combines dramatic visuals and eclectic music to drive home the message that the all-new Navigator is a powerful, capable vehicle that elevates travel to a new level of comfort and style.

Perfect Rhythm” premieres Dec. 28 with a 60-second spot on Lincoln’s Twitter and YouTube channels and will then air during the Jan. 1 College Football Playoff as a TV ad. A second spot will air later in the month.

 

“Perfect rhythm refers to the feeling you get in those situations when everything comes together,” said John Emmert, group marketing manager, The Lincoln Motor Company. “This is our most spacious, refined and capable Navigator ever, combining modern luxury with advanced technology that elevates every passenger’s experience.”

The catchy commercial was shot in the Pacific Northwest by noted cinematographer Wally Pfister, who also filmed the “That’s Continental” campaign, and produced by Hudson Rouge. It opens with a distant shot of the Navigator driven by McConaughey, who pulls up to a railroad crossing and stops – although no train is in sight.

He soon becomes both the conductor and lead musician of an impromptu concert.

“This piece is all about energy,” said Emmert. “You see Matthew in control. He starts a rhythm and it builds, and he becomes the master of his experience. We’ve overlaid a complex sound design as a freight train enters the scene and rumbles by. There’s this wonderful crescendo of light and sound that builds and then ends as suddenly as it begins.”

The mood of the piece is a perfect complement to the Navigator, he said. The spot’s high energy captures the capability of the most powerful vehicle in the Lincoln portfolio.

The exterior shots in the ad showcase the Navigator’s signature front grille, while the interior shots highlight the spacious cabin and its serene, horizontal styling.

“Short-form art requires doing a lot in a very short amount of time,” Emmert said. “That’s especially true if you want to convey something emotional, which is the core of our brand. Matthew can communicate so much, so fast, it’s amazing.”

To see how amazing the 2018 Lincoln Navigator is, visit Planet Lincoln in Spring, Texas (serving Houston, The Woodlands, Aldine, Cypress, Conroe) on I-45 near the Loretta exit. Log on anytime to www.PlanetLincoln.com.

 

 

Lincoln’s Head-Up Display Biggest, Brightest in Class

Customers who visit Randall Reed’s Planet Lincoln in Spring, Texas not only want a quality and luxurious vehicle, they want the latest technology to make their drive one of ease and enjoyment.

Lincoln’s all-new head-up display provides superior visibility for drivers of its all-new Lincoln Navigator and Lincoln Continental. This advanced technology underpinning the clearest and brightest head-up display from any automaker allows drivers to keep their eyes on the road as well as their hands on the wheel. It works to ensure each and every journey is effortless.

The design ingenuity makes for a customizable display that complements the digital cluster – incorporating the same groundbreaking digital light processing technology used in movie theaters.

From the beginning, creating a harmonious driving environment was a blended effort by Ford’s user experience, design studio and engineering groups. The teams worked to design a state-of-the-art system that puts information drivers want and need most front and center – from navigation prompts to incoming call alerts. It serves to assist rather than distract, offering information in an immediate yet unobtrusive manner.

“There’s a lot of physics involved in this system,” said Anthony King, development lead on Lincoln’s all-new head-up display. “But for our clients, it just comes down to the most client-focused usability.”

This means an incredibly sharp and clear head-up display, visible even in the harshest sunlight and through polarized sunglasses. The technology works on a tiny chip that contains 400,000 sturdy mirrors, each with a pixel refresh rate of up to 5,000 hertz operating in synchronized movement to control the system’s optics. In full color, this cutting-edge display appears to actually float just above the vehicle’s hood

“A typical head-up display duplicates information displayed on the cluster,” said King. “But this display makes for a unique and easy-to-use experience for our clients. This eminently visible head-up display and the instrument cluster serve to complement each other to ensure Lincoln clients look forward to every time behind the wheel.”

Lincoln designers emphasized a reduction of screen clutter and focused on the timing and size of the information displayed. Chosen information is displayed only when it’s relevant, and as its importance increases, the physical placement and size of the information presented becomes more prominent. So while current speed and speed limit, as well as time and range are displayed consistently at the lower edge of the screen, should the driver receive a call or a navigation prompt is needed, this information is displayed clearly and brightly with greater prominence.

“What we’ve developed is a leap in the quality and design of head-up display systems,” said King. “You won’t really appreciate all it can do until you get behind the wheel to experience it.”

When you’re ready to take a Lincoln Navigator or Lincoln Continental for a spin, take the drive on I-45 to the Loretta exit to Planet Lincoln in Spring (serving Houston, The Woodlands, Conroe, Aldine, Cypress). Shop online anytime at www.PlanetLincoln.com.

Lincoln MKX Claims JD Power’s Top Midsize Premium SUV

Screen Shot 2014-06-25 at 4.04.35 PMRandall Reed’s Planet Lincoln in Spring (also serving The Woodlands, Cypress, Aldine, Conroe, and greater Houston area) is proud to announce that the Lincoln MKX was recently named the Top Midsize Premium SUV by JD Power and Associates. With the incredible features found on the MKX, it’s easy see how easily it claimed such an award. Take a look!

Performance Features

Aside from the exterior beauty of this vehicle, the MKX delivers an incredible driving experience from the moment you start the engine. The MKX features a 3.7L V6 engine that delivers over 305 horsepower and ~280 ft./lbs. of torque. This powerful yet elegant SUV is available in all-wheel or front-wheel drive, making it the perfect SUV for any climate.

Screen Shot 2014-06-25 at 4.05.00 PMNot only does this SUV have the ability to “get up and go”, but it also creates a one-of-a-kind driving experience for those behind the wheel. A turning diameter of 38.6 ft and automatic transmission aren’t anything to look twice at. However, the MKX offers an incredibly comfortable ride and superior handling capabilities, adding to it’s prestige as the top midsize SUV in the nation.

Lincoln Luxury

The MKX also boasts a slew of luxury features that help make it one of the most incredible midsize SUVs on the market. With gratuitous cargo space, comfortable plush, leather-trimmed seats and tons of cabin room, you’ll never feel more comfortable in your vehicle. With power-adjustable heated front seats and optional heated steering wheel/rear seats, Screen Shot 2014-06-25 at 4.04.49 PMyou’ll never have to worry about uncomfortable seats again!

The MKX is also packed with interior luxury features that are sure to blow you away. The MKZ comes standard with the MyLincoln Touch infotainment system, which features an 8-inch touch screen, two USB ports, SD card reader, AUX jack, and steering-wheel mounted controls. Furthermore, the MKX lets you cruise to your favorite music delivered in the highest quality through the 10-speaker state-of-the-art audio system.

With unprecedented drivability and superior luxury amenities, it’s quite clear why the 2014 Lincoln MKX earned JD Power’s award for Top Midsize Premium SUV. For a look at your own MKX, or other Lincoln models like the MKS or all-new MKC, head over to Randall Reed’s Planet Ford in Spring conveniently located off I-45. You can also browse our full Lincoln inventory online at www.PlanetLincoln.com. We look forward to seeing you soon!

Join Planet Lincoln for Driven to Give at Oak Ridge High School

Join Planet Lincoln for Driven to Give at Oak Ridge High School in Conroe, Texas.

Join Planet Lincoln for Driven to Give at Oak Ridge High School in Conroe, Texas.

Randall Reed’s Planet Lincoln in Spring (serving Houston, The Woodland, Conroe and Cypress) is proud to support our local schools, children and community.  This weekend, we invite you to join us in helping our kids for Lincoln’s Driven To Give event Sunday, Sept. 15th, from 11 a.m. to 2 p.m. at Oak Ridge High School.

Come out and test drive a beautiful new Lincoln and help the students of Oak Ridge High School. For each test drive, Lincoln Motor Company will donate $20 and Randall Reed’s Planet Lincoln will match it.  Can you imagine a better way to help make a difference in a child’s life. All you have to do is simply enjoy the luxury of Lincoln.

Oak Ridge High School is located at 27330 Oak Ridge School Rd., Conroe, TX 77385. For more event information or to learn about our other community events, please visit www.planetlincoln.com/events.

 

Lincoln Summer Invitation Sale at Randall Reed’s Planet Lincoln

Now is the time to save big and save often during Randall Reed’s Planet Lincoln Summer Invitation Sale going on the entire month of July. The Houston-area Lincoln dealership has a large selection of new, used, and Certified Pre-Owned vehicles available with low payments and big savings.

Houston Lincoln sales event

 

When you are ready to save money on your next Lincoln luxury vehicle, visit Randall Reed’s Planet Lincoln in Spring, Texas (serving Houston, Aldine, Cypress, Conroe, The Woodlands) or see our great selection of vehicles or online at PlanetLincoln.com