Lincoln Provide Pickup, Delivery for Service Customers*

2017 Lincoln Continenta

2017 Lincoln Continenta

Lincoln adds the luxury segment’s only standard Pickup and Delivery Service across all 2017 nameplates starting with the all-new Lincoln Continental. The exclusive standard service builds on the brand’s commitment to providing a human, warm and personal experience.

Planet Lincoln‘s Service Valet will pick up a client’s vehicle at an agreed location and provide a complimentary Lincoln loaner vehicle. The valet will then transport the vehicle for service. Once complete, clients can arrange for their washed and serviced vehicle to be returned to them at the location of their choice.

Click to watch a short video to learn more2017 Lincoln Continental

“Lincoln Pickup and Delivery service revolves around complementing our luxury vehicles with outstanding luxury experiences,” says Andrew Frick, Lincoln North American director of sales and services. “This kind of Quiet Luxury provides an exclusive and personally crafted service experience that enhances their lifestyle and saves them what is a true luxury item – their time.”

Lincoln has been piloting this program with a select group of dealers since May 2015 with overwhelming results:

  • 98 percent of clients indicate they would be more likely to receive service from that Lincoln dealer in the future
  • 98 percent would recommend Lincoln and the service to a friend
  • 93 percent are likely to purchase another Lincoln vehicle


“No matter what Lincoln vehicle clients have from our portfolio, they have the peace of mind of getting that vehicle to and from service at a location of their choice, with a complimentary Lincoln loaner in order to maintain their busy schedules. When nearly 100 percent of clients receiving this service say they would recommend Lincoln to a friend, it clearly indicates positive momentum for the brand and our dealers,” adds Frick.

This exclusive Pickup and Delivery marks another milestone in Lincoln Motor Company commitment to merge great products, an outstanding experience and impeccable service – part of its original 2012 business plan. Since Lincoln began this journey, it has delivered four all-new products in four years, established a dealer network in China, built brand awareness, and increased volume for the brand and Lincoln products.

As part of Lincoln’s ongoing client experience efforts, these successful programs have already been implemented:

  • Lincoln Concierge: A trusted personal advisor – like the most attuned hotel concierge – assists clients 24/7 online at While other luxury brands offer similar services, only Lincoln provides clients with an opportunity for video chat with a live person.
  • Black Label: Started in 2015, the number of participating dealers has increased to more than 90 committed locations. Black Label provides personalized shopping with dedicated personnel in the showroom, online, or in locations convenient to clients. Specially trained Black Label experience liaisons meet prospective clients at their home, office, or anywhere within 30 miles of the showroom to begin the experience. Acting as a personal shopping assistant, the liaison helps clients identify their ideal vehicle by sharing paint and wood trim samples, as well as material swatches. Lincoln Black Label owners enjoy special privileges – ranging from extended premium service and maintenance coverage on wear items to Culinary Collection membership that provides access to a curated list of restaurants from coast to coast.
  • Date Night: This extended test drive allows qualified buyers the chance to experience a Lincoln vehicle for up to 48 hours. In 2015, Date Night resulted in more than 11,000 sessions at select dealers, prompting nearly an 11 percent increase in Lincoln purchases. The program attracted nearly 70 percent of clients who had been with other luxury nameplates.
  • Lincoln Institute: Training for key client-facing individuals is provided through Lincoln Institute. The program, which combines all of the brand’s training efforts under one umbrella, has been expanded to include all Lincoln dealers. Lincoln Institute includes not only hospitality training, but an all-new series of workshops that provide participants with tools to help local teams develop and execute processes consistently for luxury clients.

Pickup and Delivery is an important milestone in Lincoln’s commitment to providing personal client services to match its unique luxury products, coming at the perfect time as Lincoln prepares to launch the much-anticipated 2017 Lincoln Continental.

The all-new Lincoln Continental returns as the brand flagship this fall, offering first-class travel for clients in America and China through warm, human touches and a contemporary design. The full-size sedan is designed to appeal to culturally progressive clients who define luxury on their own terms – craving superior quality, craftsmanship and safety.

“Quiet Luxury is Lincoln’s unique approach to ensure impeccable service is consistent with our outstanding products for the ultimate client experience,” says Frick.

To learn more about Planet Lincoln in Spring, Texas on I-45 (serving Houston, The Woodlands, Conroe, Aldine) and how we can assist with all of your automotive needs, please visit

Note: Service is available for retail and warranty repairs. Mileage limitations may apply. See your dealer for details. Lincoln reserves the right to change program at any time without obligation.

Planet Lincoln Unveils 2017 Lincoln Continental, 2017 Lincoln MKZ

2017 lincoln continental 2017 mkz premiereRandall Reed’s Planet Lincoln in Spring is hosting an exclusive, private showing of the all-new 2017 Lincoln Continental and 2017 Lincoln MKZ. The highly anticipated unveiling will take place at Planet Lincoln located at 20403 I-45 North on Tuesday, April 26th, 2016, from 12:00 to 6:00 p.m.

“We are so excited for the return of Lincoln’s flagship vehicle, the Lincoln Continental,” said Randall Reed, owner of Planet Lincoln. “This vehicle offers a powerful, yet quiet elegance that is going to appeal to drivers who want quality, craftsmanship, performance and safety.”


2017 Lincoln Continental Unveiling

Available this fall with pre-orders being taken now, the   Lincoln Continental offers first-class travel with warm, human touches and a contemporary design. “The Continental name has long been associated with the ultimate in Lincoln beauty and luxury,” said Kumar Galhotra, president of Lincoln. “With the all-new model, we are focusing on creating more human, personally tailored experiences for our clients – providing what we call quiet luxury.”

For those seeking the highest level of Lincoln luxury, three Lincoln Black Label designer themes are available: Chalet, Thoroughbred and Continental-exclusive Rhapsody.

Inside, opulent materials include leather seating, leather-wrapped console and instrument panel, unique stitching, genuine wood or aluminum appliqués.

All models feature new design details. Stitching on the seats is specified at six to seven stitches per inch for a couture-like appearance, and the slats of the center console door are laser-cut to maximize consistency of the grain pattern.


Presenting 2017 Lincoln MKZ

“Planet’s event will also feature the redesigned MKZ,” said John Dvorak, general manager of Planet Lincoln. “Our customers have really been looking forward to seeing the new MKZ, from its new expansive interior to its sophisticated technology.”

The newly designed Lincoln MKZ focuses on areas most desired by today’s luxury midsize sedan customer – quality, performance and style.

The Lincoln Experience is brought to life through the available Lincoln-exclusive 3.0-liter GTDI V6 engine, as well as intangible elements like the quiet cabin provided by the Active Noise Control system.

There are many features that make the Lincoln MKZ a haven of refined comfort, including: curated spaces for storage, three available Lincoln Black Label interior options with exclusive, personal in-home design consultation, available fully retractable panoramic glass roof, and concert-quality Revel® audio.

Planet Lincoln is located at 20403 I-45, Spring, TX 77388. Planet Lincoln sells New Lincolns, Certified Pre-Owned Lincolns, Pre-Owned Vehicles and offers onsite Parts, Service and Collision Departments. The Lincoln dealership is known for its quality service, selection and dedication to customer satisfaction. Planet Lincoln is a strong proponent of community. They sponsor many local schools, charities and non-profit organizations. To learn more, visit

Planet Celebrate Employee Milestones

At Planet, we enjoy taking time each month to celebrate the milestones of our wonderful team member. This month, we celebrated employees with anniversaries and birthdays in March.

Shawn Burns, Planet’s General Manager/Operating Partner, also recognized our Employee of Month for March. A big congratulations to Lauren Forgie!  She has been with Planet for many years and truly cares about our customers.

planet ford houston

Left, Kelly Witt with Shawn Burns, GM/OP. Right, Lauren Forgie with Mr. Burns

Also, congratulations goes out to Kathleen O’donnell for 10 years and Kelly Witt for 9 years of service.  Each employee received a fun, free spin and chance to win some extra cash by taking a turn at the Planet Money Wheel.  Thank you to all of our employees for your hard work daily to help make Planet Ford the best dealership around!


Ryan Allen
Glen Anderson
Thayne Badgett
Eddie Benavides
Elvin Carrera
Lindsey Crozier
Juan Cruz
Sean Currie
Devin Duoto
Alfredo Gonzalez
Sheila Gressett-Mcnatt
Brandon Harrison
Anibal Hernandez
Patrick Huygen
Rene Lopez-Reyes
Agustin Macias
Ted Matthews
Damon Moore
Marco Moreno
Sherry Nassif
Austin Negrin
Israel Perez
Jason Shultis
Rheanna Smith
William Summitt
Justice Taylor
Enrique Villafranco
Charles Walker
Loyal Walston
Kelly Witt
Bryan Witt

Kathleen O’donnell, 10 years
Kelly Witt, 9 years
Brad Stapp, 7 years
Agustin Macias, 7 years
Brian Sprouse, 7 years
Cheston Krider, 6 years
Joseph Tazioli, 4 years
John Dvorak, 3 years
Danny Tran, 2 years
Otelia Burkhalter, 2 years
Luis Gonzalez, 2 years
Nazaret Cruz, 1 year

Planet Lincoln Supports Tournament for WMOM

golf tournament the woodlandsRandall Reed’s Planet Lincoln proudly sponsored The Woodlands Mothers of Multiples 10th Annual Golf Tournament.

The Woodlands Mothers of Multiples is a non-profit, non-political, and non-discriminatory organization. The group provides mothers of multiple birth children the opportunity of meeting with others who share their interests, and through planned programs assist each other by offering help, encouragement, suggestions, and ideas whenever possible.

WMOM was founded in 1995 with about 15 charter members. They are the local chapter of The Multiples of America and the Texas Mothers of Multiples (TMOM). Our membership now consists of approximately 190 families who live in the Harris, Walker, and Montgomery Counties. Areas include The Woodlands, Houston, Cleveland, Conroe, Magnolia, Montgomery, New Waverly, Spring, Tomball, Humble, Cypress, Huntsville, Atascocita, and Willis.

These mothers are dedicated to building a support network to aid the parents of multiple birth children in meeting the unique challenges and joys of parenting twins, triplets, and more.

Planet Lincoln in Spring on I-45 enjoys supporting our community. To learn more about our Houston-area dealership, please visit

Planet Lincoln Supports Best Buddies Friendship Walk

best buddies walk feb 265 2016 image002Randall Reed’s Planet Lincoln in Spring, Texas (serving Houston, The Woodlands, Conroe, Aldine) is excited to be a sponsor of the upcoming Best Buddies Texas Friendship Walk!

Best Buddies Texas Friendship Walk is taking place 8 a.m. Saturday, April 9th, at Lynn Eusan Park on the University of Houston campus. This year, Houston will also be adding a 5K Friendship Run to the Annual 1K Friendship Walk.

Last year, the Houston fun walk was named as a National Pacesetter by Best Buddies International and finished in the Top 10. Six teams from Houston’s event were recognized as National Pacesetters and finished in the Top 20 of ALL walk-teams across the United States.

Planet Lincoln congratulates all the hard walkers. Because of them, Best Buddies Texas raised over $75,000 and welcomed over 800 walkers. It was a great event in spite of the slight sprinkle of rain!

We look forward to another great event this April (and hopefully with less showers)! For registration information and event details, visit To learn more about Planet Lincoln, please visit

Planet Lincoln January Salesperson of the Month

Alex Gutierrez, Salesperson of the Month

Alex Gutierrez, Salesperson of the Month

Randall Reed’s Planet Lincoln in Spring (SB I-45) has such an incredible team, we love to brag about them from time to time.  This month, we would like to congratulate Alex Gutierrez, the Planet Lincoln’s Salesperson of the Month for January 2016.

This marks the first month that Mr. Gutierrez has achieved this honor!  He is celebrating his third-year with Planet Lincoln.

Mr. Gutierrez has lived in the great state of Texas for over two decades and made the Montgomery his home a few years ago. When isn’t working hard to help our customers, he enjoys spending time with his wife going to movies and trying new restaurants in the Houston area.

Congratulations, Mr. Gutierrez for this great accomplishment. Planet Lincoln appreciate the hard work you puts in daily to help enhance the Planet Lincoln team, as well as our customers buying experience!

Planet Lincoln Driven to Give During the Holidays

the woodlands jingle bell rock and runPlanet Lincoln in Spring (serving Houston, The Woodlands, Conroe, Cypress and Aldine) and the Randall Reed family believe it is crucial to give back to the wonderful community that we lucky to be a part of.

Saturday, December 12th from 9:30 a.m. to 11:30 a.m., Planet Lincoln will be hosting a Driven To Give Event on  at Northshore Park in The Woodlands to help raise money for the Arthritis Foundation. It will take place during The Woodlands Jingle Bell Rock & Run.

Lincoln will be donating $20 to the Arthritis Foundation for every eligible test drive*. We invite you to join us and help give back to the community and this wonderful organization.

Click to learn more about the Arthritis Foundation. To learn more about Planet Lincoln on I-45 in Spring, visit

McConaughey, LINCOLN Collaboration on LINCOLN MKX Evolves

McConaughey lincoln commercialsMatthew McConaughey’s collaboration with Lincoln has captured nationwide attention. The memorable commercials have even shown up on TV shows, such as Ellen.  Now the collaboration between Mr. McConaughey and the luxury automaker is unfolding.

What began last year with a series of well-received spots introducing the all-new Lincoln MKC small utility, was then followed by various spots for the Lincoln MKZ and Lincoln MKZ Hybrid.

“We’ve evolved this new campaign for the Lincoln MKX to include a story arc that unfolds over the course of three television spots,” said John Emmert, Group Marketing Manager, Lincoln. “If the audience wants to learn more, they can visit to access further content that tells the story in more detail.”

“What appeals to me about this new series of ads is that while the overall Lincoln message remains consistent, the way it is delivered continues to evolve. It’s exciting to have the freedom to explore and create new narratives,” said Mr. McConaughey.

To explore Lincoln for yourself, visit Randall Reed’s Planet Lincoln in Spring on the southbound side of I-45 past the Louetta exit or visit,

Meet Lincoln’s Dream Team at Planet Lincoln in Spring

Join Planet Lincoln in Spring at our new location on the southbound side of I-45 next to Planet Ford. We invite you to test drive the all new MKC and experience our luxury line up. Right now, you can get incredible value whether you’re searching for a New Lincoln, Certified Pre-Owned Lincoln or any other Pre-Owned car, truck or SUV.


Don’t miss your chance to check out these incredible luxury vehicles from Lincoln. Stop by and see us of I-45 for a test drive of the MKZ, MKX or all-new MKC. You can also check out our inventory online at

Planet Lincoln Moved into New Luxurious Showroom

140730-PL.jpgThe staff at Randall Reed’s Planet Lincoln is very excited to announce that the team has moved into the all-new, state-of-the-art showroom!

The Lincoln dealership has relocated to 20403 I-45 in Spring, Texas. Planet Lincoln didn’t move far. The dealer moved from the northbound side of I-45 directly across from their old location to the southbound side adjacent to Planet Ford.

The stunning new showroom features the latest Lincoln models, including the new Lincoln MKC, MKZ, MKX, MKT, MKS and Navigator. The guests lounges are sleek, comfortable and feature a number of amenities including complimentary Wi-Fi.

The new Planet Lincoln location (serving The Woodlands, Cypress, Aldine and greater Houston area) features an in-store café with a variety of snacks and refreshments, including gourmet coffee. “Our Planet Lincoln team has worked hard for months and months to create this beautiful showroom where customers can have all of their automotive needs met in a comfortable and luxurious setting,” said Randall Reed, owner. “From sales to service, we have a concierge available to assist at every turn and all can be handle from our convenient Lincoln location.”

The Planet Lincoln team is incredibly excited to be in the new facility and look forward to providing a top-of-line customer service experience to each person that visits the store. “With the new amenities found in our new showroom,” said John Dvorak, General Manager of Planet Lincoln, “we plan to deliver the best car-buying or automotive service experience possible.”

The Houston-area Lincoln dealership is a one-stop shop for all of your car and SUV needs. IMG_2760Planet Lincoln has an on-site Service Department, Parts Department and Collision Repair Center. Each employee is a concierge that is happy help to help with all of your automotive questions and needs.

“We invite you to come and experience the all-new Planet Lincoln showroom and experience the Randall Reed difference for yourself, said Mr. Reed.

Take the short drive down I-45 to 20403 I-45 in Spring. You can also peruse the Lincoln new car or pre-owned vehicle inventory at See you soon!