Lincoln Launches New ‘Hello Again’ Artistic Program

ward-winning musician Beck begins the innovative yearlong program aimed at inspiring individuality and innovation

Award-winning musician Beck begins an innovative yearlong program aimed at inspiring individuality and innovation.

The Lincoln Motor Company launches the new “Hello, Again,” Program. This yearlong program supports reinterpretations of significant artistic material to create fresh and unique bodies of work.

Last Tuesday 300 guests were invited to a special live performance by the award-winning singer/songwriter Beck. For the first of many projects, this musical visionary conducted more than 150 musicians through his re-imagined vision of David Bowie’s classic song “Sound and Vision”.

The show doesn’t stop with the live performance. In collaboration with Beck, Director Chris Milk has created a digital experience that is fully immersive. By capturing the concert with 360-degree cameras and 360-degree binaural microphones, online viewers will have the opportunity to experience the show from every seat in the house.

“For the new Lincoln to be relevant, we know we have to offer a unique luxury automotive experience,” said Matt VanDyke, director Global Lincoln. “The ‘Hello, Again’ program is intended to be a metaphor of Lincoln’s personal and surprising differences in product and client experience.”

This is the first of many projects by The Lincoln Motor Company for the “Hello, Again,” program. The program will be collaborating with various partners and artists to fund a variety of projects to cultivate originality within the cultural community to bring attention to re-imaginings of film, music, architecture and many other areas of art.

More Lincoln “Hello, Again” programs will continue to collaborate with various artists and partners to fund a range of projects that nurture originality within the cultural community to bring attention to re-imaginings in design, music, film, architecture and other areas of the arts. Find out more about “Hello, again,” and other projects at Lincoln Now.

Lincoln has a new innovative lineup of cars for 2013. Come test drive the all-new Lincoln MKZ at Planet Lincoln on I-45 in Spring (service The Woodlands, Aldine, Tomball and the greater Houston area). Visit us online anytime for car and service specials at

Early Bird Savings for Leasing a New Lincoln Available for Limited Time

All-New Lincoln MKZ

All-New Lincoln MKZ

The early bird gets the savings! That’s right.  Lincoln recently announced that those who are currently leasing a Lincoln MKZ or Mercury product may be able to terminate their lease up to 6 months  early through the end of the quarter.

The Detroit News reports Lincoln dealers will offer current MKZ lessees the chance to end their lease up to six months early if they trade for a 2012 MKZ.

Lincoln spokesman Timothy Elliott confirmed the move, saying Lincoln MKZ or MKZ Hybrid lessees can waive their leases up to 6 months early if they buy or lease a 2012 MKZ or MKZ Hybrid.

A Lincoln spokesman said the program allows Lincoln MKZ and Mercury lessees the opportunity to get into new Lincoln vehicles “sooner rather than later.” The program lasts through Dec. 31.

When you’re ready to trade your car in, our team at Planet Lincoln is here to help you find the the right luxury vehicle. Take the short drive down I-45 to Planet Ford in Spring (serving the greater Houston and The Woodlands area). Or take a look online anytime at: Come experience the luxury revolution!


Sources: Reviews Lincoln MKT, Wealth of Luxury Features

Considering a new 2012 Lincoln MKT? Take a look at this review from Per With bold styling, versatility and a wealth of luxury features, the 2012 Lincoln MKT proves that form does not always follow function, as the two run well in stride, in this finely-crafted crossover SUV.

Experience the Luxury Revolution for yourself at Randall Reed’s Planet Lincoln in Spring (serving the Houston, The Woodlands and surrounding areas).

Randall Reed’s Planet Lincoln is located at 20440 I-45 North in Spring. Take the short drive down I-45 to experience the ultimate in your next luxury car-buying experience.

Planet Lincoln Makes List of Best Dealerships To Work For

It is with great pride that World Class Automotive Group announces two of its locations have been named recipients of the top 100 automotive dealerships to work for in America!

Randall Reed’s Planet Ford in Spring, Texas and Randall Reed’s Planet Lincoln in Spring, Texas made Automotive News’ inaugural Best Dealerships To Work For list.

“We are very proud,” said Randall Reed, President and Owner of World Class Automotive. “The management, along with all of the members of the Planet Ford and Planet Lincoln family are now among the elite chosen as the best of the best in the country.”

The list was compiled based on employee workplace satisfaction scores that measured everything, from the quality of the work place to the treatment of the employees. “We have identified those dealerships and the recognition begins with this list of the top 100 places to work — a summary that honors new-car dealerships in the United States that have excelled in creating a quality work environment,” per a statement from Jason Stein, Editor of Automotive News.

“This is quite an honor,” said Shawn Burns, General Manager and Operating Partner at Planet Ford. “We have garnered many awards, but this one is truly special. We believe in creating a quality work environment where everyone can thrive, and this shows that our efforts are working.”

Based on the employee’s feedback, the efforts of World Class Automotive and its management team are indeed paying off. Both dealerships will not only be highlighted in an upcoming October issue of Automotive News, the dealerships and their management teams will be recognized at a gala hosted by the publication on October 17, 2012 in Chicago, Illinois.

Tuesday, July 17, at 12 p.m. the dealerships will hold a luncheon for its staff and management team in celebration of the Automotive News honor at Planet Ford in Spring, Texas.

“The automotive business is about the customers and their total satisfaction, but a key to achieving that goal is to have world class employees who enjoy what they do,” said Mr. Reed. “And, we have an incredible team of apparently VERY happy and excited associates numbering over 250 strong!“

About World Class Automotive Group: World Class Automotive Group is owned by Randall and Sherry Reed. The family-owned business is comprised of several dealerships throughout Texas, including: Planet Ford in Spring, Planet Lincoln in Spring, Planet Ford in Humble, Planet Dodge Chrysler Jeep RAM in Humble, Hillcrest Ford in Huntsville, Prestige Ford in Garland and Park Cities Ford and Lincoln in Dallas.

About Planet Ford and Planet Lincoln in Spring: Randall Reed’s Planet Ford ( is located at 20403 I-45 in Spring, Texas. The dealership has earned the honor of being the No. 1 Ford dealer in the area for 12 Years. Planet Lincoln ( is located at 20440 I-45 in Spring, Texas. Planet Ford and Planet Lincoln, serving the greater Houston area, offer new and quality pre-owned vehicles. In addition, Planet Ford and Planet Lincoln also provide full Service, Parts and Collision Departments.

*Based on retail ford sales reported by Ford annually since 1998.