Lincoln Continental Concept Offers 30-Way Seats

The 30-way seats previewed in Lincoln Continental Concept can create a feeling of wellness through improved support of the body, massage features and more adjustability.

The 30-way seats previewed in Lincoln Continental Concept can create a feeling of wellness through improved support of the body, massage features and more adjustability.

It’s hard to imagine the number of seating configurations now available from the Lincoln Continental Concept. The automaker just unveiled a preview of their all-new 30-way seats.

“The is a new era of both luxury and wellness,” said Randall Reed, owner of Planet Lincoln in Spring, Texas (serving The Woodlands, Houston, Aldine, Tomball, Conroe).

The 30-way seats shown in Lincoln Continental Concept are intended to create a feeling of wellness through improved support of the body, massage features and more adjustability.

Lincoln’s comfort and functionality is complemented by sumptuous materials such as Venetian leather and a modular design that allows further personalization option.

This key innovation is a patented flexible comfort carrier suspension system that supports and conforms to a wide range of body types, taking stress off shoulders and neck.

Read more at:

Lincoln Named Comeback Brand of 2013

2013 Lincoln MKZ featured in Car and Driver

2013 Lincoln MKZ featured in Car and Driver

Scrolling through news headlines, you may have seen this story on NBC news “The Comeback Brands of 2013.” For those of you who missed it, Lincoln was a big part of the story. We already knew that the all-new 2013 Lincoln MKZ would be a game changer at Planet Lincoln. The Lincoln lineup is beautiful, luxurious and then when a car comes along like the new MKZ, you know things are only going to get better!

Check out this blurb from the NBC News story:

Ford Motor Company’s Lincoln
While the Lincoln Town Car was once a staple of luxury and comfort, it’s become associated with stodginess. “Younger buyers don’t want to buy it,” says marketing expert Taylor. Ford hopes to reposition the brand with its new Lincoln MKZ model targeting Gen X consumers. Every successful comeback campaign starts with product innovation, says Taylor, and so far critics are responding positively. Car and Driver gave it a 4.5 rating on a 5-point scale. Ford is also launching an edgy ad campaign, with one commercial showing an old Town Car in flames and the new model rising like a phoenix from the ashes. Also, comedian Jimmy Fallon is creating a 60-second Super Bowl ad for the model, which he’s crowd-sourcing ideas for on Twitter. “They’re taking big risks,” says Taylor, who predicts they’ll pay off in 2013.

We agree and predict that it will pay off for drivers who are looking for a whole new luxurious driving experience. Come and test drive it and the rest of our luxury lineup for yourself at Planet Lincoln in Spring (serving The Woodlands, Texas and the greater Houston, Texas area). We are just a short drive down I-45. Visit online anytime at

New Lincoln Design Studio Opens – Planet Lincoln News

New Lincoln Design Studio in Dearborn, Mich.

One small step for man, one giant leap for for Lincoln design. Yes, Lincoln is taking another step in their journey as they continue to reinvent and evolve the Lincoln brand. The car maker is celebrating the formal opening of its new Lincoln Design Studio in Dearborn, Mich. It is the brand’s first new fully dedicated design center in four decades.

This new facility is located on the campus of Ford Motor Company’s Product Development Center. It is home to a skilled, co-located global team of designers, sculptors, math sculptors and modelers that represent a dozen nationalities.

This design team is part of a dedicated Lincoln Product Development organization, creating four all-new Lincoln vehicles by 2015 to ensure the reinvented brand has a presence in the highest growth segments of the premium market, according to Lincoln.

“We have spent considerable time to develop strong integrated design, engineering and product programs into a common Product Development vision for Lincoln,” said Raj Nair, group vice president, Global Product Development, speaking at the opening program. “Lincoln’s advantage is we can build on the company’s tremendous global product development resources and ensure we continually innovate to develop the best technology and apply it to support the unique Lincoln difference.”

Examples of this approach include, highlighting the all-new Lincoln MKZ’s push-button shift and panoramic glass roof.

“Lincoln’s renaissance is built on our new product lineup and is a personalized experience with designs that deliver on our promise of a personalized motor car: beautiful, elegant, and most of all, surprising,” said Jim Farley, group vice president, Global Marketing, Sales and Service.

The new studio was created to allow designers and engineers to able truly collaborate. Lincoln says the entire space is configured to allow Product Development team members to drop in, have ad-hoc discussions and make impromptu innovative brainstorm sessions the order of the day and not the exception.

The first vehicle to emerge from the studio will be the 2013 MKZ, which goes on sale late this year.

To see the new MKZ and other luxurious Lincoln vehicles, take the short drive down I-45 to Planet Lincoln in Spring (serving The Woodlands and greater Houston area). You can also log on anytime to Make sure to check out our Specials for New and Pre-Owned Lincolns, as well as savings on Lincoln Service and Lincoln Parts.


Early Bird Savings for Leasing a New Lincoln Available for Limited Time

All-New Lincoln MKZ

All-New Lincoln MKZ

The early bird gets the savings! That’s right.  Lincoln recently announced that those who are currently leasing a Lincoln MKZ or Mercury product may be able to terminate their lease up to 6 months  early through the end of the quarter.

The Detroit News reports Lincoln dealers will offer current MKZ lessees the chance to end their lease up to six months early if they trade for a 2012 MKZ.

Lincoln spokesman Timothy Elliott confirmed the move, saying Lincoln MKZ or MKZ Hybrid lessees can waive their leases up to 6 months early if they buy or lease a 2012 MKZ or MKZ Hybrid.

A Lincoln spokesman said the program allows Lincoln MKZ and Mercury lessees the opportunity to get into new Lincoln vehicles “sooner rather than later.” The program lasts through Dec. 31.

When you’re ready to trade your car in, our team at Planet Lincoln is here to help you find the the right luxury vehicle. Take the short drive down I-45 to Planet Ford in Spring (serving the greater Houston and The Woodlands area). Or take a look online anytime at: Come experience the luxury revolution!





Lincoln Aces Customer Satisfaction Index

2013 Lincoln MKS

2013 Lincoln MKS available from Planet Ford in Spring, Texas

According to the American Customer Satisfaction Index (ACSI), which gauges customer attitudes across a variety of companies, including banks, hotels, hospitals, and airlines. Customer satisfaction is trending upward in the automotive industry. Their new study shows  the majority of auto brands have improved in customers’ eyes and satisfaction has matched an all-time high.

The firm has traced the car industry since 1995. They ask thousands of consumers to score their purchases on a scale of 0 to 100. Those scores reflect everything from the vehicle’s price to it’s value and the quality of the vehicle’s construction.

In the study’s first year, the auto industry averaged a score of 79 out of 100. In 2005, the figure hit 81, and in 2009 — when incentives and the federal “Cash for Clunkers” program made deal-hungry customers excited — it reached 84.

Now, the most recent ACSI survey shows  the industry has now matched that high score. The remarkable this is that, unlike in 2009, it’s done so without massive incentives to make customers feel as though they are getting great deals.

At Planet Lincoln in Spring (serving The Woodlands and Greater Houston area), we are thrilled to be tops in that Customer Satisfaction List.

That’s right, Lincoln came in at the top of ACSI’s customer-satisfaction list with an average score of 90. According the ACSI, that’s the highest score any brand has ever received, and it’s a full four points above Lincoln’s 86 from last year.

To learn more about Randall Reed’s Planet Lincoln on I-45 and what we are doing to make each and every customer completely satisfied, we invite you to visit:

Lincoln Heads to China

Lincoln will be bringing its rich heritage and a unique option to China’s growing luxury market. This expansion into China is the Ford Motor Company’s largest in over 50 years and further demonstrates their commitment to growth in China.

The automotive company’s combination of outstanding products and personalized lavishness during the buying and ownership experience is expected to be particularly appealing to this evolving group of Chinese consumers.

Lincoln will provide a personalized brand experience for affluent Chinese customers who are seeking extravagance tailored to their specific needs. Lincoln vehicles will be available in China in the second half of 2014.


Ford Collaborating with E-Cycle to Help Fight Diabetes

This August, on a month-long initiative to raise funds for Type 1 Diabetes research, thousands of employees at Ford buildings and plants will be donating their personal cell phones for shipment to e-Cycle’s facility in Hilliard Ohio. E-Cycle, the leading mobile buy-back and recycling company, will donate $1 to JDRF for each mobile phone collected at Ford locations. E-cycle will cover the cost of shipping as well as donate per phone. All Ford sites will compete to see which one can collect the most phones and raise the most money.


Planet Lincoln Makes List of Best Dealerships To Work For

It is with great pride that World Class Automotive Group announces two of its locations have been named recipients of the top 100 automotive dealerships to work for in America!

Randall Reed’s Planet Ford in Spring, Texas and Randall Reed’s Planet Lincoln in Spring, Texas made Automotive News’ inaugural Best Dealerships To Work For list.

“We are very proud,” said Randall Reed, President and Owner of World Class Automotive. “The management, along with all of the members of the Planet Ford and Planet Lincoln family are now among the elite chosen as the best of the best in the country.”

The list was compiled based on employee workplace satisfaction scores that measured everything, from the quality of the work place to the treatment of the employees. “We have identified those dealerships and the recognition begins with this list of the top 100 places to work — a summary that honors new-car dealerships in the United States that have excelled in creating a quality work environment,” per a statement from Jason Stein, Editor of Automotive News.

“This is quite an honor,” said Shawn Burns, General Manager and Operating Partner at Planet Ford. “We have garnered many awards, but this one is truly special. We believe in creating a quality work environment where everyone can thrive, and this shows that our efforts are working.”

Based on the employee’s feedback, the efforts of World Class Automotive and its management team are indeed paying off. Both dealerships will not only be highlighted in an upcoming October issue of Automotive News, the dealerships and their management teams will be recognized at a gala hosted by the publication on October 17, 2012 in Chicago, Illinois.

Tuesday, July 17, at 12 p.m. the dealerships will hold a luncheon for its staff and management team in celebration of the Automotive News honor at Planet Ford in Spring, Texas.

“The automotive business is about the customers and their total satisfaction, but a key to achieving that goal is to have world class employees who enjoy what they do,” said Mr. Reed. “And, we have an incredible team of apparently VERY happy and excited associates numbering over 250 strong!“

About World Class Automotive Group: World Class Automotive Group is owned by Randall and Sherry Reed. The family-owned business is comprised of several dealerships throughout Texas, including: Planet Ford in Spring, Planet Lincoln in Spring, Planet Ford in Humble, Planet Dodge Chrysler Jeep RAM in Humble, Hillcrest Ford in Huntsville, Prestige Ford in Garland and Park Cities Ford and Lincoln in Dallas.

About Planet Ford and Planet Lincoln in Spring: Randall Reed’s Planet Ford ( is located at 20403 I-45 in Spring, Texas. The dealership has earned the honor of being the No. 1 Ford dealer in the area for 12 Years. Planet Lincoln ( is located at 20440 I-45 in Spring, Texas. Planet Ford and Planet Lincoln, serving the greater Houston area, offer new and quality pre-owned vehicles. In addition, Planet Ford and Planet Lincoln also provide full Service, Parts and Collision Departments.

*Based on retail ford sales reported by Ford annually since 1998.