Matthew McConaughey Sets New Year Beat for Lincoln Navigator

Randall Reed’s Planet Lincoln is ringing in the New Year to a new beat you’ll find in Matthew McConaughey’s new Lincoln Navigator commercial. The longtime Lincoln collaborator showcases the impressive, commanding presence of the full-size luxury SUV.

“Perfect Rhythm,” the first of two spots starring McConaughey and the 2018 Navigator, combines dramatic visuals and eclectic music to drive home the message that the all-new Navigator is a powerful, capable vehicle that elevates travel to a new level of comfort and style.

Perfect Rhythm” premieres Dec. 28 with a 60-second spot on Lincoln’s Twitter and YouTube channels and will then air during the Jan. 1 College Football Playoff as a TV ad. A second spot will air later in the month.

 

“Perfect rhythm refers to the feeling you get in those situations when everything comes together,” said John Emmert, group marketing manager, The Lincoln Motor Company. “This is our most spacious, refined and capable Navigator ever, combining modern luxury with advanced technology that elevates every passenger’s experience.”

The catchy commercial was shot in the Pacific Northwest by noted cinematographer Wally Pfister, who also filmed the “That’s Continental” campaign, and produced by Hudson Rouge. It opens with a distant shot of the Navigator driven by McConaughey, who pulls up to a railroad crossing and stops – although no train is in sight.

He soon becomes both the conductor and lead musician of an impromptu concert.

“This piece is all about energy,” said Emmert. “You see Matthew in control. He starts a rhythm and it builds, and he becomes the master of his experience. We’ve overlaid a complex sound design as a freight train enters the scene and rumbles by. There’s this wonderful crescendo of light and sound that builds and then ends as suddenly as it begins.”

The mood of the piece is a perfect complement to the Navigator, he said. The spot’s high energy captures the capability of the most powerful vehicle in the Lincoln portfolio.

The exterior shots in the ad showcase the Navigator’s signature front grille, while the interior shots highlight the spacious cabin and its serene, horizontal styling.

“Short-form art requires doing a lot in a very short amount of time,” Emmert said. “That’s especially true if you want to convey something emotional, which is the core of our brand. Matthew can communicate so much, so fast, it’s amazing.”

To see how amazing the 2018 Lincoln Navigator is, visit Planet Lincoln in Spring, Texas (serving Houston, The Woodlands, Aldine, Cypress, Conroe) on I-45 near the Loretta exit. Log on anytime to www.PlanetLincoln.com.

 

 

Lincoln to Showcase 2015 MKC and 2015 Navigator at Barrett-Jackson Auction

All-New 2015 Lincoln MKC

All-New 2015 Lincoln MKC

2015 Lincoln Navigator

2015 Lincoln Navigator

For the first time ever, Lincoln Motor Company will be making an appearance at the world-famous Barrett-Jackson Auction Company’s sale in Palm Beach, Florida. The all-new 2015 MKC leads Lincoln into one of the most successful auto sales in the nation, and Lincoln is excited to showcase the newest addition to its luxury vehicle line. Lincoln will also be displaying the 2015 Navigator, which has seen significant upgrades from last years model including a new engine and several new available options that will surely take your Lincoln to the next level. In addition to showcasing the 2015 MKC and the 2015 Navigator, Lincoln will also be offering test drives of their entire 2014 vehicle line. Take a look at these two incredible additions in the videos below.

Set to hit the market this summer, the 2015 MKC is described by the company as a “small premium utility” vehicle, delivering luxury, reliability and practicality in a sleek package. The MKC will feature a 285-horsepower turbocharged 2.3L EcoBoost engine and push-button gear shift, a standard feature on Lincoln vehicles. The MKC has several other available options, including 19-inch wheels, state-of-the-art navigation system, and park out assist.

The 2015 Navigator has an impressive list of features as well. With a 3.5L, twin-turbocharged EcoBoost engine, this Navigator is significantly more powerful than last years model. 370+ horsepower means this vehicle knows how to work without sacrificing the style and quality you expect from Lincoln. Lincoln Drive Control feature is also available, which provides a smoother ride with better steering and handling.

In addition to showcasing these two models, Lincoln will also have its full line of 2014 models available for test drive at the Barrett-Jackson Auction event on April 11th-13th. Lincoln is excited to make the most out of their first experience at the sale, and is happy to supply their unique combination of luxury, style and performance. Find the 2015 MKC and 2015 Navigator on sale later this year at Randall Reed’s Planet Lincoln, or check out our full inventory of 2014 models (including the MKZ and MKS) at www.PlanetLincoln.com!

Closer Look: All-New 2015 Lincoln Navigator

2015 Lincoln Navigator gets a refreshed look

2015 Lincoln Navigator gets a refreshed look

Everyone at Planet Lincoln is excited about the new 2015 Navigator,  Lincoln Motor Company’s full-size luxury SUV. It is getting a fresh new look. The automaker has a completely updated the front and rear end for the 2015 model year.

There is a reimagined instrument panel is one of the highlights of the updated interior and an available Reserve Package includes ultra-luxurious leather seats, hand-wrapped leather door trim, console and glove box door. Lincoln has gone to great lengths to address all of the little details, such as these.

The front end is more rounded, its split-wing grille in line with new Lincoln design DNA. The front end features bi-functional high-intensity discharge adaptive headlamps with light-emitting diode signature accents.

The more refined rear end has with a power up/down tailgate and jewel-like LED taillamps that extend the width of the vehicle. This is another design element that aligns the 2015 Navigator with new Lincoln design DNA. Other accents such as newly designed chrome-tipped exhaust pipe and puddle lamps add elegance.

The Navigator comes with 20-inch aluminum wheels. The Reserve Package models offer 22-inch, polished aluminum wheels, as well as optional power moonroof and chrome-accented running boards.

The Navigator is projected to have best-in-class cargo volume, thanks in large part to fold-flat second- and third-row seats.
Shop the luxury Lincoln lineup at Planet Lincoln in Spring, off I-45. You can read more about the new Lincoln but clicking here.