Lincoln Navigator Named North American Truck of the Year

All-New 2018 Lincoln Navigator Named North American Truck of the Year by panel of US and Canadian automotive journalists.

Randall Reed’s Planet Lincoln is please to announce that the all-new Lincoln Navigator has been named North American Truck of the Year. This is the first time a Lincoln vehicle has captured this prestigious honor, which has been an award for 24 years.

The 2018 Lincoln Navigator has taking this honors over the Chevrolet Colorado ZR2 as well as all-new Ford Expedition to win the award presented January 15th at the 2018 North American International Auto Show.

“Lincoln is honored to be named the best among such a strong field of competitors,” said Kumar Galhotra, president, The Lincoln Motor Company. “The entire Lincoln team is very proud of the work that was done to create a truly differentiated, luxury Lincoln experience in our all-new Navigator.”

North American Car, Truck and Utility of the Year awards are based on innovation, design, safety, handling, driver satisfaction and value. Nearly 60 veteran journalists from the United States and Canada vote for the vehicles, which must be all-new or substantially changed from the previous model to qualify.

Modern Luxury + Advanced Technology

Navigator is Lincoln’s flagship SUV, combining modern luxury with advanced technology to elevate family travel to first-class. A modern design turns heads, while Navigator’s smooth power helps families move confidently along the road. A luxurious, spacious interior allows first-class seating for everyone aboard, with 10 power outlets to keep all passengers charged and connected.

The all-new Navigator has refined capability this is unmatched. It’s powered by a twin-turbocharged 3.5-liter V6 engine that delivers 450 horsepower and 510 lb.-ft. of torque, and offers the most towing capability in its class – up to 8,700 pounds.

The 2018 Navigator offers all-new Lincoln drive mode technology, an advanced system that allows owners to adjust the vehicle to make driving easier and more enjoyable in any weather or terrain with the twist of a knob. An all-new head-up display is customizable to complement the 12.3-inch digital cluster – incorporating the same groundbreaking digital light processing technology used in movie theaters.

The Lincoln Navigator is available in dealerships now at Planet Lincoln in Spring, Texas (serving The Woodlands, Conroe, Aldine, Cypress, Katy, greater Houston). We invite you to visit our dealership located at 20403 I-45 off the Loretta exit.  Shop online anytime at www.PlanetLincoln.com.

Lincoln Grants Wish to Local Children’s Hospital

Shawn Burns, GM/OP of Planet Lincoln (left) and John Dvorak, GM of Planet Lincoln (right) present Sterling Pierce with a check for Shiners Children’s Hospital.

Randall Reed’s Planet Lincoln has so many wonderful employees who not only work hard to serve our amazing customers, but our community, as well. Recently, Lincoln Motor Company asked dealership employees to share “wishes” they knew exist in our local community. As one can imagine, Lincoln received an overwhelming number of wishes and needs.

Planet Lincoln is happy and thankful to share that one of the “wishes” selected was from an employee of Planet Lincoln.

Congratulations, Sterling Pierce. He will get his wish granted in 2018. Planet Lincoln is granting your wish to donate $2,500 to Shiners Children’s Hospital in your daughter, Baily Ray Ann Pierce’s name.

To learn more about Planet Lincoln, visit www.PlanetLincoln.com.

Matthew McConaughey Sets New Year Beat for Lincoln Navigator

Randall Reed’s Planet Lincoln is ringing in the New Year to a new beat you’ll find in Matthew McConaughey’s new Lincoln Navigator commercial. The longtime Lincoln collaborator showcases the impressive, commanding presence of the full-size luxury SUV.

“Perfect Rhythm,” the first of two spots starring McConaughey and the 2018 Navigator, combines dramatic visuals and eclectic music to drive home the message that the all-new Navigator is a powerful, capable vehicle that elevates travel to a new level of comfort and style.

Perfect Rhythm” premieres Dec. 28 with a 60-second spot on Lincoln’s Twitter and YouTube channels and will then air during the Jan. 1 College Football Playoff as a TV ad. A second spot will air later in the month.

 

“Perfect rhythm refers to the feeling you get in those situations when everything comes together,” said John Emmert, group marketing manager, The Lincoln Motor Company. “This is our most spacious, refined and capable Navigator ever, combining modern luxury with advanced technology that elevates every passenger’s experience.”

The catchy commercial was shot in the Pacific Northwest by noted cinematographer Wally Pfister, who also filmed the “That’s Continental” campaign, and produced by Hudson Rouge. It opens with a distant shot of the Navigator driven by McConaughey, who pulls up to a railroad crossing and stops – although no train is in sight.

He soon becomes both the conductor and lead musician of an impromptu concert.

“This piece is all about energy,” said Emmert. “You see Matthew in control. He starts a rhythm and it builds, and he becomes the master of his experience. We’ve overlaid a complex sound design as a freight train enters the scene and rumbles by. There’s this wonderful crescendo of light and sound that builds and then ends as suddenly as it begins.”

The mood of the piece is a perfect complement to the Navigator, he said. The spot’s high energy captures the capability of the most powerful vehicle in the Lincoln portfolio.

The exterior shots in the ad showcase the Navigator’s signature front grille, while the interior shots highlight the spacious cabin and its serene, horizontal styling.

“Short-form art requires doing a lot in a very short amount of time,” Emmert said. “That’s especially true if you want to convey something emotional, which is the core of our brand. Matthew can communicate so much, so fast, it’s amazing.”

To see how amazing the 2018 Lincoln Navigator is, visit Planet Lincoln in Spring, Texas (serving Houston, The Woodlands, Aldine, Cypress, Conroe) on I-45 near the Loretta exit. Log on anytime to www.PlanetLincoln.com.