Lincoln’s Black Label Goes Shade of Blue for Spring

Randall Reed’s Planet Lincoln has never felt so blue about it’s Black Label theme now available to you–and we mean that in a wonderful way.  Versatile shades of blue, popular in spring designer collections, create the signature Black Label theme of the 2017 Lincoln Continental. Rhapsody uses a rich blend of materials to create a layered effect that complements the monochromatic tone in shades of blue.

The materials in the Black Label Continental have been arranged to flow like water: Glossier materials highlight the upper portion of the interior, while more lush touch points are lower, down to the softer, thicker carpet. Supple leather, rich Alcantara® sueded cloth, mesh and shearling combine to create an exceptionally diverse tactile experience.

The versatility of blue is part its allure. The Pantone Color Institute placed three blue shades in the Top 10 colors of the season as part of a palette based on the relaxing, refreshing beauty of nature.

Leatrice Eiseman, executive director of the Institute, says in the consulting group’s 2017 Fashion Color Report that the range of colors evokes a spectrum of emotion and feeling.

In her book “Color: Messaging and Meaning,” Eiseman, a renowned authority on color, delves into the psychological applications and contexts of color. Blue, she writes, has long been associated with serenity, respite and tranquility in nature, while industries have found the hue a perfect representation of quality and achievement. In some cultures, she says, blue is even considered a color of protection.

In the Lincoln Continental, the unique, monochromatic style of Rhapsody sends a message all its own, says Marcia Salzberg, senior designer for color and materials, The Lincoln Motor Company. She agrees that blue is an incredibly versatile shade.

“Through the texture and the tones, we were able to evoke feelings of warmth, comfort and security – we’re able to offer a bit of sanctuary.” The inspiration for the style was as unique as the interior itself.

“We had so much inspiration, from all around us,” says Salzberg. “We looked at the color of custom business suits, at nature, how day fades into night, how the sky gets so soft and velvety. We looked at our heritage, at Lincolns of the past – at how blue was such an important, signature color.”

They also listened, she says, to George Gershwin’s Rhapsody in Blue. Hearing its long overture’s many highs and lows was inspiring. “I just thought, ‘That’s so representative of our lives today,’” says Salzberg. “It doesn’t matter who you are or how much money you have – you have joys in life, you have those high crescendo points and yes, you have some lows. “We felt it simply captured the tempo of life for the Lincoln client.”

Come and capture the spring blues for yourself at Planet Lincoln on I-45 in Spring (serving The Woodlands, Aldine, Cypress, Conroe and greater Houston). Log on anytime to shop and save at www.PlanetLincoln.com.

2017 MKZ, MKX Named Top Safety Picks

At Randall Reed’s Planet Lincoln in Spring on I-45, we know that you and your family’s safety is paramount.  That’s why we are proud to share the news that the 2017 Lincoln MKZ and Lincoln MKX have been named top safety picks by the Insurance Institute for Highway Safety (IIHS) in their respective categories:

  • Lincoln MKZ, Midsize Luxury Car Winner*
  • Lincoln MKX, Midsize Luxury SUV Winner*

The IIHS conducts tests to determine a vehicles crashworthiness, meaning how well the vehicle protects its occupants in a crash. In addition, the test  also rates a vehicle for front-crash prevention, systems that warn the driver or brake automatically to avoid or mitigate a frontal collision. The vehicles that perform best in the tests qualify for Top Safety Pick which has been awarded since the 2006 model year, or Top Safety Pick+, which was inaugurated in 2013.

To qualify for being named a 2017 Top Safety Pick, a vehicle must earn good ratings in five crashworthiness tests – small overlap front, moderate overlap front, side, roof strength and head restraints – as well as a basic rating for front crash prevention, according to IIHS. Also, IIHS says, a vehicle must earn good ratings in the five crashworthiness tests and an advanced or superior rating for front crash prevention.

The new Lincoln MKX further strengthens Lincoln’s position in the midsize luxury utility segment, one of the largest luxury segments in the U.S., representing about one-quarter of the retail luxury automotive market.

The new Lincoln MKZ for 2017 combines intuitive technology, effortless performance and distinctive design to deliver an enhanced driving experience Lincoln calls quiet luxury.

The vehicles are available with a array of driver-assist technologies. Their Pre-Collision Assist with Pedestrian Detection uses camera and radar technology to monitor the vehicle’s proximity to other vehicles and pedestrians. If a potential collision is detected, the system can alert the driver with visible and audible warnings and, if needed, pre-charge the brakes and increase brake sensitivity to help provide full responsiveness.

The lane-keeping system uses a forward-facing camera to detect lane markings. It can apply steering wheel torque and alert the driver with a steering wheel vibration should sensors detect drifting.

Both vehicles are equipped with BLIS® (Blind Spot Information System) with cross-traffic alert uses radar sensors to alert drivers with lights in their sideview mirrors if another vehicle is detected in blind spots. When drivers are backing up, the system can detect a vehicle approaching from either side, notifying drivers with a warning light and an audible tone.

An auto hold feature keeps the car at a complete stop without the driver having to press and hold the brake pedal – making stop-and-go driving more relaxing for Lincoln owners. Pre-Collision Assist with Pedestrian Detection is an available technology that can help avoid some frontal crashes or lessen the severity of such events.

For more information, go to http://www.iihs.org/iihs/news. To shop for your Lincoln today, take the short drive on I-45 or log onto www.PlanetLincoln.com.

* With optional front crash prevention