Matthew McConaughey’s collaboration with Lincoln has captured nationwide attention. The memorable commercials have even shown up on TV shows, such as Ellen. Now the collaboration between Mr. McConaughey and the luxury automaker is unfolding.
What began last year with a series of well-received spots introducing the all-new Lincoln MKC small utility, was then followed by various spots for the Lincoln MKZ and Lincoln MKZ Hybrid.
“We’ve evolved this new campaign for the Lincoln MKX to include a story arc that unfolds over the course of three television spots,” said John Emmert, Group Marketing Manager, Lincoln. “If the audience wants to learn more, they can visit Lincoln.com to access further content that tells the story in more detail.”
“What appeals to me about this new series of ads is that while the overall Lincoln message remains consistent, the way it is delivered continues to evolve. It’s exciting to have the freedom to explore and create new narratives,” said Mr. McConaughey.
To explore Lincoln for yourself, visit Randall Reed’s Planet Lincoln in Spring on the southbound side of I-45 past the Louetta exit or visit, www.PlanetLincoln.com.