McConaughey, LINCOLN Collaboration on LINCOLN MKX Evolves

McConaughey lincoln commercialsMatthew McConaughey’s collaboration with Lincoln has captured nationwide attention. The memorable commercials have even shown up on TV shows, such as Ellen.  Now the collaboration between Mr. McConaughey and the luxury automaker is unfolding.

What began last year with a series of well-received spots introducing the all-new Lincoln MKC small utility, was then followed by various spots for the Lincoln MKZ and Lincoln MKZ Hybrid.

“We’ve evolved this new campaign for the Lincoln MKX to include a story arc that unfolds over the course of three television spots,” said John Emmert, Group Marketing Manager, Lincoln. “If the audience wants to learn more, they can visit Lincoln.com to access further content that tells the story in more detail.”

“What appeals to me about this new series of ads is that while the overall Lincoln message remains consistent, the way it is delivered continues to evolve. It’s exciting to have the freedom to explore and create new narratives,” said Mr. McConaughey.

To explore Lincoln for yourself, visit Randall Reed’s Planet Lincoln in Spring on the southbound side of I-45 past the Louetta exit or visit, www.PlanetLincoln.com.

Planet Lincoln Supports United Way of Greater Houston Event

United Way of Greater HoustonThe team from Planet Lincoln and Ford enjoyed spending the day in The Woodlands to help support Anadarko to raise money for the United Way of Greater Houston.
Since 1988, Anadarko has donated over $25.5 million dollars through its annual giving campaign. They are 4th largest donor from 2007 – 2014 in Greater Houston and no. 1 in Montgomery County. 
For the first time in their history, Anadarko added a new car raffle drawing to a myriad of specials events being offered during their fundraising campaign. It was called “Key To Giving!”   Shawn Burns, General Manager and Operating Partner, proudly donated a two-year lease for a 2016 Ford Escape.
Anadarko employees had an opportunity to buy raffle tickets for a chance to win.  Since the Planet dealership family provided the vehicles,  100% of the money raised from ticket sales benefits the United Way. 
Drum Roll… And the Winner Is…
Dwayne Seawall was the grand prize winner. Mr. Seawall was away on business so his colleague graciously stood in for the drawing and photo-op.  
 
Also, as part of the “Key To Giving!” event, Planet Lincoln hosted a “Driven To Give” event helping Anadarko raise even more funds for the United Way.  This fun and unique FUNdraiser was held onsite at Anadarko for all of the employees to experience our 2016 luxury vehicle lineup. 
Lincoln Motor Company pays $20 for each eligible test drive. In addition, they provide an extra $20 for a bonus test drive in a Lincoln Navigator.  Over 00 test drives yesterday and most of their employees took advantage of the bonus drive.  Potentially, Anadarko could receive over $3,400 for United Way.  
 
To learn more about Planet Lincoln in Spring on Hwy. 45, we invite you to visit www.PlanetLincoln.com