Lincoln MKX Concept Revealed at Auto China 2014

Planet Lincoln Houston

The Lincoln Motor Company today unveiled the MKX Concept at Auto China 2014 in Beijing.

The team at Randall Reed’s Planet Lincoln was watching for this unveiling from the Lincoln Motor Co. during Auto China 2014. Lincoln revealed the Lincoln MKX Concept. MKX Concept hints at a global SUV that will become the third of four all-new Lincoln vehicles due by 2016. It is designed to capture the attention of consumers worldwide.

It features well-balanced proportions that are accented by wide shoulders, a sleek, sloping roofline and 21-inch wheels create a gracefully, yet lean presence.

“Great emphasis was put on the proportions of this concept vehicle,” said Andrea Di Buduo, exterior design manager of the Lincoln MKX Concept. “It’s a very emotional, athletic design. Its horizontal lines and defined undercuts are gracefully integrated and very sophisticated, yet convey a powerful and dynamic presence.”

LincolnMKXConcept_03_HRLED headlamps with strips of dynamic LED signature lighting, which light up sequentially as part of Lincoln’s updated approach detection are the cornerstones of a reimagined Lincoln split-wing grille

Projections call for continued growth of the premium midsize utility segment worldwide through 2018.

You can see the entire Lincoln lineup today at Randall Reed’s Planet Lincoln in Spring (serving Houston, The Woodlands, Aldine, Conroe). Visit us online at www.PlanetLincoln.com.

Navigator Features Higher-Level Finishes

Ziricote wood featured option in 2015 Lincoln Navigator

Ziricote wood featured option in 2015 Lincoln Navigator

It is found in yachts, fine furniture, premium acoustic guitars and now you’ll see it in the new 2015 Lincoln Navigator. Lincoln is the first automobile manufacturer to use ziricote wood, an exotic hardwood found in South America, southern Europe and northern Africa.

The ziricote wood accents the Lincoln Navigator’s door panels, instrument panel, center console and steering wheel. Other than a thin protective coat, no stains or dyes are used, allowing the striking color and grain to shine through.

The ziricote wood is a key element of the new Reserve Package Lincoln is offering on the next Navigator. Other options will include:

  • Updated cabin that extends ultra-luxurious leather to all three rows of seats, armrests, center console and transmission shifter
  • Hand-wrapped leather instrument panel with contrast stitching and leather glove box door
  • 22-inch polished aluminum wheels
  • Available chrome-accented running boards

2015LincolnNavigator.Social1396982036108Production of the 2015 Navigator is scheduled to begin late this summer at Kentucky Truck Plant in Louisville with vehicles arriving in Lincoln showrooms in early fall. Visit Randall Reed’s Planet Lincoln (serving Houston, The Woodlands, Spring, Aldine and Conroe) at www.PlanetLincoln.com.

Lincoln Motor Co. Inspires with The Journey

Emeli Sande’ Shares Her “Journey" as part of new Lincoln series.

Emeli Sande’ Shares Her “Journey” as part of new Lincoln series.

Are you ready to join the Lincoln journey? In an effort to inspire, The Lincoln Motor Company has created a new content series, “The Journey.” It is a campaign that explores entrepreneurship and people who have followed their dreams within the African-American community.

Emeli Sande‘ is an award-winning singer/songwriter and Lincoln Ambassador who wanted to share her “Journey of unconditional love” as part of the new series. Sande’ is the first artist featured in the program that hopes to inspire new ideas, approaches and possibilities.

“My ambition in releasing music was never really commercial,” said Sande’. “The opportunities have been both incredible and humbling. I like working with people who inspire me, that I feel comfortable with and see what comes.”

The campaign is seven documentary style videos and behind-the-scenes images. You can view it on www.now.lincoln.com. The program also consists of advertorial features for both print and digital media, and also will include integrations and talent appearances during various Lincoln events throughout 2014.

“As Lincoln continues to tell its reinvention story and attract a more culturally progressive luxury client, opportunities such as this continue to be of great importance,” said Shawn Thompson, Lincoln Manager, multicultural marketing. “These individuals have such inspiring journeys that quite frankly resonate with the brand attributes of Lincoln Motor Company.”

The series will also feature award-winning filmmaker Nelson George; award-winning director Kenny Leon; award-winning artist Danny Simmons; artist Afua Richardson; photographer Terrrence A. Reese; and acclaimed couture designer Bobby Joseph.

The footage for the program was shot throughout various locations across the country and will be shared via Lincoln’s social channels, including Facebook, Twitter and Instagram.

Joseph will be the next featured artist in the campaign. To be a part of the Lincoln Journey Series conversation, please follow #lincolnjourney. To learn more about Planet Lincoln, visit www.PlanetLincoln.com.