The all-new Lincoln MKZ is made for the individual. So, when it was time to create a commercial that was as individual as the car Lincoln has created, they teamed up with Jimmy Fallon and… you. Yes, you all had the opportunity to “steer the script” and help created the next Lincoln car campaign. Take a look at these vids from Jimmy Fallon to see how Twitter tweeters helped. Those tweets that helped steered the script are now coming to life. Keep checking back here to Planet Lincoln’s blog for the awesome results of what you all helped create. Plus, here are some Fallon updates, behind the scenes and sneak peeks for you…
How It All Started: STEERTHESCRIPT.COM For LINCOLN With JIMMY FALLON
Updates from Fallon: #steerthescript
First Week of Shooting Lincoln’s Steer the Script for the New MKZ
The Making of Steer The Script
Behind the Scenes: “Alpacalypse”
Behind the Scenes: German Hitchhiker… wait, what?
Final Week of Shooting Lincoln’s Steer the Script for the New MKZ
Want to follow Jimmy Fallon?
Want to to check out the all-new 2013 Lincoln MKZ?
Contact us at Planet Lincoln in Spring on I-45 (serving The Woodlands, Aldine, Tomball, Humble, Houston and surrounding areas). We will be happy to schedule a test drive when the MKZ makes it’s big show room debut. Plus, we can tell you about the rest of our luxurious lineup, from the MKS to the MKX to the the Lincoln Navigator! Visit us at www.PlanetLincoln.com!