Lincoln Named Comeback Brand of 2013

2013 Lincoln MKZ featured in Car and Driver

2013 Lincoln MKZ featured in Car and Driver

Scrolling through news headlines, you may have seen this story on NBC news “The Comeback Brands of 2013.” For those of you who missed it, Lincoln was a big part of the story. We already knew that the all-new 2013 Lincoln MKZ would be a game changer at Planet Lincoln. The Lincoln lineup is beautiful, luxurious and then when a car comes along like the new MKZ, you know things are only going to get better!

Check out this blurb from the NBC News story:

Ford Motor Company’s Lincoln
While the Lincoln Town Car was once a staple of luxury and comfort, it’s become associated with stodginess. “Younger buyers don’t want to buy it,” says marketing expert Taylor. Ford hopes to reposition the brand with its new Lincoln MKZ model targeting Gen X consumers. Every successful comeback campaign starts with product innovation, says Taylor, and so far critics are responding positively. Car and Driver gave it a 4.5 rating on a 5-point scale. Ford is also launching an edgy ad campaign, with one commercial showing an old Town Car in flames and the new model rising like a phoenix from the ashes. Also, comedian Jimmy Fallon is creating a 60-second Super Bowl ad for the model, which he’s crowd-sourcing ideas for on Twitter. “They’re taking big risks,” says Taylor, who predicts they’ll pay off in 2013.

We agree and predict that it will pay off for drivers who are looking for a whole new luxurious driving experience. Come and test drive it and the rest of our luxury lineup for yourself at Planet Lincoln in Spring (serving The Woodlands, Texas and the greater Houston, Texas area). We are just a short drive down I-45. Visit online anytime at www.PlanetLincoln.com.