You and Jimmy Fallon Steer The Script for New Lincoln MKZ Ads

Jimmy Fallon, You and Lincoln team up to #SteerTheScript for the all-new Lincoln MKZ Commercial

Jimmy Fallon, you & Lincoln team up to for all-new Lincoln MKZ Commercial

The all-new Lincoln MKZ is made for the individual. So, when it was time to create a commercial that was as individual as the car Lincoln has created, they teamed up with Jimmy Fallon and… you. Yes, you all had the opportunity to “steer the script” and help created the next Lincoln car campaign.  Take a look at these vids from Jimmy Fallon to see how Twitter tweeters helped. Those tweets that helped steered the script are now coming to life. Keep checking back here to Planet Lincoln’s blog for the awesome results of what you all helped create.  Plus, here are some Fallon updates, behind the scenes and sneak peeks for you…

Updates from Fallon: #steerthescript

First Week of Shooting Lincoln’s Steer the Script for the New MKZ

The Making of Steer The Script

Behind the Scenes: “Alpacalypse”

Behind the Scenes: German Hitchhiker… wait, what?

Final Week of Shooting Lincoln’s Steer the Script for the New MKZ

Want to follow Jimmy Fallon?

Want to to check out the all-new 2013 Lincoln MKZ?
Contact us at Planet Lincoln in Spring on I-45 (serving The Woodlands, Aldine, Tomball, Humble, Houston and surrounding areas). We will be happy to schedule a test drive when the MKZ makes it’s big show room debut. Plus, we can tell you about the rest of our luxurious lineup, from the MKS to the MKX to the the Lincoln Navigator! Visit us at!

2013 Lincoln MKS Turns Luxury Editor Into Lincoln Lover!

The Lincoln MKS makes the Editor In Chief of a luxury magazine a believer in the brand.

Take a look at how a non-believer changed his very skeptical tune. The editor of The Snob Magazine says, “I think this will change the way you look at Lincoln.” We couldn’t agree more!

When you’re ready to take the new Lincoln MKS or any of our new Lincoln vehicles for a test drive, take the short drive down I-45 to Randall Reed’s Planet Lincoln in Spring (serving Houston, The Woodlands, Aldine, Tomball and surrounding areas). You can also visit us online to learn more about specials, service, complimentary maintenance and our Lincoln Loaners for Owners at

Lincoln MKC Crossover Concept Makes Debut at Detroit Auto Show

Lincoln MKC Concept makes its debut

Lincoln MKC Concept makes its debut

Lincoln debuted the MKC Crossover Concept at Detroit Auto Show. The automaker revealed the company’s plans for a Ford Escape based crossover. Don’t let that throw you. This is not a rebadged Ford. It;s reeingineered and takes the driving experience to the next level. Take a look at this AutoGuide report to see why they love the new look and concepts  from Lincoln.

When you’re ready to take a look at all of the new luxurious vehicles from Lincoln, from the new MKZ to the MKX or Navigator, visit Randall Reed’s Planet Lincoln in Spring, serving The Woodlands and greater Houston area. Planet Lincoln is a short drive on I-45. You can shop online anytime at

When you’re here, make sure to ask about our Complimentary Maintenance and Lincoln Loaners for Owners benefits!

Behind the Scenes of Lincoln Brand Film. It’s Luxury. Rewritten.

New 2013 Lincoln MKZ available at Planet Lincoln in Spring serving Houston, Texas

New 2013 Lincoln MKZ available at Planet Lincoln in Spring serving Houston, Texas

Take a look behind the scenes of the Lincoln brand film. It is literally luxury. Rewitten.  So, watching how they create the story of this historic luxury icon and how it is being reshaped to meet the needs and desires of drivers today is fascinating. Take a look for yourself at Lincoln and see where the journey will take us starting with the all new Lincoln MKZ.

When you’re ready to get behind the wheel of the new luxurious Lincolns, take the short drive down I-45 to Planet Lincoln in Spring, Texas (serving The Woodlands, greater Houston and surrounding areas). Visit

Lincoln Named Comeback Brand of 2013

2013 Lincoln MKZ featured in Car and Driver

2013 Lincoln MKZ featured in Car and Driver

Scrolling through news headlines, you may have seen this story on NBC news “The Comeback Brands of 2013.” For those of you who missed it, Lincoln was a big part of the story. We already knew that the all-new 2013 Lincoln MKZ would be a game changer at Planet Lincoln. The Lincoln lineup is beautiful, luxurious and then when a car comes along like the new MKZ, you know things are only going to get better!

Check out this blurb from the NBC News story:

Ford Motor Company’s Lincoln
While the Lincoln Town Car was once a staple of luxury and comfort, it’s become associated with stodginess. “Younger buyers don’t want to buy it,” says marketing expert Taylor. Ford hopes to reposition the brand with its new Lincoln MKZ model targeting Gen X consumers. Every successful comeback campaign starts with product innovation, says Taylor, and so far critics are responding positively. Car and Driver gave it a 4.5 rating on a 5-point scale. Ford is also launching an edgy ad campaign, with one commercial showing an old Town Car in flames and the new model rising like a phoenix from the ashes. Also, comedian Jimmy Fallon is creating a 60-second Super Bowl ad for the model, which he’s crowd-sourcing ideas for on Twitter. “They’re taking big risks,” says Taylor, who predicts they’ll pay off in 2013.

We agree and predict that it will pay off for drivers who are looking for a whole new luxurious driving experience. Come and test drive it and the rest of our luxury lineup for yourself at Planet Lincoln in Spring (serving The Woodlands, Texas and the greater Houston, Texas area). We are just a short drive down I-45. Visit online anytime at