One small step for man, one giant leap for for Lincoln design. Yes, Lincoln is taking another step in their journey as they continue to reinvent and evolve the Lincoln brand. The car maker is celebrating the formal opening of its new Lincoln Design Studio in Dearborn, Mich. It is the brand’s first new fully dedicated design center in four decades.
This new facility is located on the campus of Ford Motor Company’s Product Development Center. It is home to a skilled, co-located global team of designers, sculptors, math sculptors and modelers that represent a dozen nationalities.
This design team is part of a dedicated Lincoln Product Development organization, creating four all-new Lincoln vehicles by 2015 to ensure the reinvented brand has a presence in the highest growth segments of the premium market, according to Lincoln.
“We have spent considerable time to develop strong integrated design, engineering and product programs into a common Product Development vision for Lincoln,” said Raj Nair, group vice president, Global Product Development, speaking at the opening program. “Lincoln’s advantage is we can build on the company’s tremendous global product development resources and ensure we continually innovate to develop the best technology and apply it to support the unique Lincoln difference.”
Examples of this approach include, highlighting the all-new Lincoln MKZ’s push-button shift and panoramic glass roof.
“Lincoln’s renaissance is built on our new product lineup and is a personalized experience with designs that deliver on our promise of a personalized motor car: beautiful, elegant, and most of all, surprising,” said Jim Farley, group vice president, Global Marketing, Sales and Service.
The new studio was created to allow designers and engineers to able truly collaborate. Lincoln says the entire space is configured to allow Product Development team members to drop in, have ad-hoc discussions and make impromptu innovative brainstorm sessions the order of the day and not the exception.
The first vehicle to emerge from the studio will be the 2013 MKZ, which goes on sale late this year.
To see the new MKZ and other luxurious Lincoln vehicles, take the short drive down I-45 to Planet Lincoln in Spring (serving The Woodlands and greater Houston area). You can also log on anytime to www.PlanetLincoln.com. Make sure to check out our Specials for New and Pre-Owned Lincolns, as well as savings on Lincoln Service and Lincoln Parts.