Lincoln will be bringing its rich heritage and a unique option to China’s growing luxury market. This expansion into China is the Ford Motor Company’s largest in over 50 years and further demonstrates their commitment to growth in China.
The automotive company’s combination of outstanding products and personalized lavishness during the buying and ownership experience is expected to be particularly appealing to this evolving group of Chinese consumers.
Lincoln will provide a personalized brand experience for affluent Chinese customers who are seeking extravagance tailored to their specific needs. Lincoln vehicles will be available in China in the second half of 2014.