Lincoln Heads to China

Lincoln will be bringing its rich heritage and a unique option to China’s growing luxury market. This expansion into China is the Ford Motor Company’s largest in over 50 years and further demonstrates their commitment to growth in China.

The automotive company’s combination of outstanding products and personalized lavishness during the buying and ownership experience is expected to be particularly appealing to this evolving group of Chinese consumers.

Lincoln will provide a personalized brand experience for affluent Chinese customers who are seeking extravagance tailored to their specific needs. Lincoln vehicles will be available in China in the second half of 2014.


2013 Lincoln MKS Earns the NHTSA’s Highest NCAP Overall Vehicle Score

2013 Lincoln MKS

2013 Lincoln MKS Earns NHTSA’s Highest NCAP Overall Vehicle Score

The 2013 Lincoln MKS has earned the U.S. government’s top 5-star Overall Vehicle Score rating for performance in both frontal and side impact crash tests and resistance to rollover.

The MKS features redesigned airbag and restraint system enhancements. Plus, it provides active and passive restraint technologies and driver assist features to help drivers avoid potential accidents.

The Lincoln MKS continue to offer a full range of standard and optional safety and driver assist technologies for the 2013 model year including:

  1. Dual-stage driver and front passenger airbags: Deploy at high or low output based on occupant size, seat position and safety belt status, and customize the inflation force to the severity of the impact.
  2. Safety Canopy® System: Combines a side air curtain and rollover sensor to help provide protection for outboard first- and second-row occupants in certain side-impact and rollover situations.
  3. AdvanceTrac® ESC (electronic stability control): Standard on MKS.
  4. Curve Control: Senses when the vehicle enters a curve too fast. System responds to the driver’s steering input by rapidly reducing torque and increasing brake pressure to help the driver follow the intended path.
  5. Forward collision warning with brake support: Enabled by adaptive cruise control, provides a “heads-up” visual warning combined with an audio signal to alert the driver to slower-moving traffic ahead. The system also pre-charges the brakes to aid stopping.
  6. SOS Post-Crash Alert System™: Activates in the event of airbag deployment or safety belt pretensioner activation to alert passersby and emergency services to vehicle location by unlocking the doors and activating the horn and emergency flashers.
  7. Blind Spot Information System (BLIS®) with cross-traffic alert: Helps detect vehicles in blind spots during normal driving and traffic approaching from the sides when reversing out of parking spots.
  8. MyKey®: Allows parents or owners to limit certain vehicle functions to help promote safe driving habits for young or inexperienced drivers. MyKey includes the Belt-Minder® “No Belt, No Tunes” feature, which can limit top speeds and audio volume, provide earlier low-fuel warnings, and prevent deactivation of driver assist features (such as park aid and BLIS). New MyKey features include “Do Not Disturb,” which blocks incoming phone calls and text messages while driving, and the ability to block explicit satellite radio content.

For more information about the new 2013 Lincoln MKS, visit Planet Ford in Spring (serving The Woodlands, Greater Houston and surrounding areas) at

Get More for Less with a Certified Pre-Owned Lincoln

Are you looking to buy a new or used Lincoln? Have you taken a look at a Certified Pre-Owned Lincoln and all the benefits that a CPO car comes with? Planet Lincoln in Spring (serving the greater Houston and The Woodlands) offers a large inventory of certified pre-owned Lincolns including the: MKS, MKZ, MKT, MKX, Navigator and Town Car.

Reliable Certified Pre-Owned Lincolns
At Planet, they want their customers to have peace of mind, which is why all of their certified pre-owned Lincolns undergo a 200-point inspection and require zero down with no payments down until 2013.

Planet Lincoln understands that buying a car is a big decision, which is why they offer a car-buying process that instills confidence within the buyer. When you buy a used MKX or a used Town Car from Planet Lincoln at this year’s Certified Pre-Owned Sales Event, you’ll receive a six-year/10,000-mile warranty.

At Randall Reed’s Planet Lincoln, they value their customers, so they provide them with the best customer service possible, including twenty-four (24) hour roadside assistance for lifetime warranties, loaner cars and much more.

Join in on the luxury revolution! Buy a certified pre-owned Lincoln at Planet Lincoln today!

Located just off of I-45, they are conveniently accessible by all parts of Houston’s greater area, including The Woodlands, Spring, Conroe and Humble.

When you buy one of Planet’s pre-owned Lincolns, you’ll have the same peace of mind of purchasing a new vehicle but for only about half the price.

Learn more at:

Ford Collaborating with E-Cycle to Help Fight Diabetes

This August, on a month-long initiative to raise funds for Type 1 Diabetes research, thousands of employees at Ford buildings and plants will be donating their personal cell phones for shipment to e-Cycle’s facility in Hilliard Ohio. E-Cycle, the leading mobile buy-back and recycling company, will donate $1 to JDRF for each mobile phone collected at Ford locations. E-cycle will cover the cost of shipping as well as donate per phone. All Ford sites will compete to see which one can collect the most phones and raise the most money.


Planet Lincoln Makes List of Best Dealerships To Work For

It is with great pride that World Class Automotive Group announces two of its locations have been named recipients of the top 100 automotive dealerships to work for in America!

Randall Reed’s Planet Ford in Spring, Texas and Randall Reed’s Planet Lincoln in Spring, Texas made Automotive News’ inaugural Best Dealerships To Work For list.

“We are very proud,” said Randall Reed, President and Owner of World Class Automotive. “The management, along with all of the members of the Planet Ford and Planet Lincoln family are now among the elite chosen as the best of the best in the country.”

The list was compiled based on employee workplace satisfaction scores that measured everything, from the quality of the work place to the treatment of the employees. “We have identified those dealerships and the recognition begins with this list of the top 100 places to work — a summary that honors new-car dealerships in the United States that have excelled in creating a quality work environment,” per a statement from Jason Stein, Editor of Automotive News.

“This is quite an honor,” said Shawn Burns, General Manager and Operating Partner at Planet Ford. “We have garnered many awards, but this one is truly special. We believe in creating a quality work environment where everyone can thrive, and this shows that our efforts are working.”

Based on the employee’s feedback, the efforts of World Class Automotive and its management team are indeed paying off. Both dealerships will not only be highlighted in an upcoming October issue of Automotive News, the dealerships and their management teams will be recognized at a gala hosted by the publication on October 17, 2012 in Chicago, Illinois.

Tuesday, July 17, at 12 p.m. the dealerships will hold a luncheon for its staff and management team in celebration of the Automotive News honor at Planet Ford in Spring, Texas.

“The automotive business is about the customers and their total satisfaction, but a key to achieving that goal is to have world class employees who enjoy what they do,” said Mr. Reed. “And, we have an incredible team of apparently VERY happy and excited associates numbering over 250 strong!“

About World Class Automotive Group: World Class Automotive Group is owned by Randall and Sherry Reed. The family-owned business is comprised of several dealerships throughout Texas, including: Planet Ford in Spring, Planet Lincoln in Spring, Planet Ford in Humble, Planet Dodge Chrysler Jeep RAM in Humble, Hillcrest Ford in Huntsville, Prestige Ford in Garland and Park Cities Ford and Lincoln in Dallas.

About Planet Ford and Planet Lincoln in Spring: Randall Reed’s Planet Ford ( is located at 20403 I-45 in Spring, Texas. The dealership has earned the honor of being the No. 1 Ford dealer in the area for 12 Years. Planet Lincoln ( is located at 20440 I-45 in Spring, Texas. Planet Ford and Planet Lincoln, serving the greater Houston area, offer new and quality pre-owned vehicles. In addition, Planet Ford and Planet Lincoln also provide full Service, Parts and Collision Departments.

*Based on retail ford sales reported by Ford annually since 1998.